Providing targeted advertising inventory
AssigneeClear Channel Management Services, Inc.
InventorsJames P. Lambert, Mark DuVall
Life of this patent
Estimating the term…
Abstract
The present invention discloses a method, apparatus, and article of manufacture for providing targeted information. In one embodiment of the present invention, an encrypted request for targeted information is received from a user. The encrypted request has a logon authorization element and a parameter requirement element. When the logon authorization element is satisfied, an encrypted list of data items is transmitted to the user. Each data item satisfies the parameter requirement element. In one embodiment, the data item is an advertisement. The above-described invention has utility for providing the user with advertisement options that satisfy the user's parameter requirements.
Claims19
A method comprising:
- receiving, at a server, a first message from a content provider computer, the first message including a request to provide an advertisement matching at least one audience parameter;
- in response to the receiving, accessing a database storing advertising information associated with a plurality of advertisements, wherein the advertising information includes, a spot identifier, an advertisement location identifier;
- and description information;
- selecting a plurality of advertisements based on a comparison of the at least one audience parameter with the description information;
- and
- transmitting, a second message from the server to the content provider computer, the second message including a listing of the plurality of advertisements and advertisement location identifiers associated with each of the plurality of advertisements.
An apparatus comprising:
- a processor;
- a communications interface;
- memory operably associated with the processor;
- a program of instructions configured to be stored in the memory and executed by the processor, the program of instructions including:
- at least one instruction to receive a first message via the communications interface, the first message including a request to provide an advertisement matching at least one audience parameter;
- at least one instruction to access a database in response to receiving the first message, the database storing advertising information associated with a plurality of advertisements, the advertising information includes, a spot identifier, an advertisement location identifier;
- and description information;
- at least one instruction to select a plurality of advertisements based on a comparison of the at least one audience parameter with the description information;
- and
- at least one instruction to transmit, a second message from the server to the content provider computer, the second message including a listing of the plurality of advertisements and advertisement location identifiers associated with each of the plurality of advertisements.
A computer readable medium tangibly embodying a program of computer executable instructions, the program of instructions comprising:
- at least one instruction to receive a first message via the communications interface, the first message including a request to provide an advertisement matching at least one audience parameter;
- at least one instruction to access a database in response to receiving the first message, the database storing advertising information associated with a plurality of advertisements, wherein the advertising information includes, a spot identifier, an advertisement location identifier;
- and description information;
- at least one instruction to select a plurality of advertisements based on a comparison of the at least one audience parameter with the description information;
- and
- at least one instruction to transmit, a second message from the server to the content provider computer, the second message including a listing of the plurality of advertisements and advertisement location identifiers associated with each of the plurality of advertisements.
Dependencies are inferred from the claim text.