Compositions containing benefit agent composites pre-emulsified using colloidal cationic particles

A composition comprising a mixture of water, a surfactant, and a hydrophobic benefit agent composite material in a particulate form having a mean particle size in the range of 1-1,000 micron, and a specific gravity of ≦1, not encapsulated within a film or a capsule-like enclosure, wherein said hydrophobic benefit agent composite material comprises oil phase droplets of an oil-in-water emulsion formed by emulsifying water, at least one hydrophobic liquid, and a hydrophobically-modified smectite clay thickening agent with a deposition aid material comprising a surface-active or water-insoluble anionic polymer and a high molecular weight hydrophilic cationic polymer that is insoluble in 3 wt % or higher anionic surfactant solutions to form a thickened oil-in-water emulsion;

• and
• thereafter homogenizing the thickened oil-in-water emulsion with a hydrophilic, ultra high molecular weight cationic polymer to adsorb deposition aid material on the surface of the benefit agent composite droplets, wherein the adsorption of deposition aid material on the surface of the benefit agent composite droplets is achieved prior to the addition of ii) to i).