A method for reducing the level of nornicotine or N′-nitrosonornicotine in a tobacco product, said method comprising preparing said tobacco product from a tobacco plant, or a plant part thereof, that has been genetically modified to inhibit the expression of a cytochrome P450 that is involved in the metabolic conversion of nicotine to nornicotine in said tobacco plant, or said plant part thereof, wherein expression of said cytochrome P450 in said tobacco plant, or said plant part thereof, is inhibited by introduction of an expression cassette into said tobacco plant, or a plant part thereof, wherein said expression cassette comprises an inhibitory sequence that is operably linked to a promoter that is functional in a plant cell, wherein said inhibitory sequence comprises a first nucleotide sequence, wherein said first nucleotide sequence is a fragment of a polynucleotide having at least 90% sequence identity to the sequence set forth in SEQ ID NO:3, wherein said fragment is from a region of said polynucleotide selected from the group consisting of:
- a) a region that corresponds to nucleotide position 265 to nucleotide position 625 of SEQ ID NO:3, or a complement thereof;
- and
- b) a region that corresponds to nucleotide position 1420 to nucleotide position 1580 of SEQ ID NO:3, or a complement thereof;
- the size of said fragment being from about 100 nucleotides to the full length of said region.