Integrated call management

A method of monitoring the effectiveness of an advertising campaign conducted through a plurality of advertising mediums, the method comprising:

• receiving a telephone call from a customer, wherein the telephone call is generated from a customer who calls an advertised telephone number, each of the plurality of advertising mediums having a different advertised telephone number;
• connecting the telephone call to an IVR system, the IVR system maintaining a set of rules for handling the telephone call based on the advertised telephone number used in generating the telephone call;
• creating and storing a call detail record for the telephone call, the call detail record including information about the customer and the advertised telephone number used to generate the telephone call;
• and
• generating a map from a mapping database and the call detail record that shows the geographic location of the customer.

A system for handling phone calls received from a customer, the system comprising:

• an IVR system for receiving a telephone call from a customer, the telephone call being generated from a customer who calls an advertised promotional telephone number from a source telephone having a source telephone number;
• rules dictating how the IVR system handles the telephone call, wherein the rules are applied based on the promotional telephone number, and wherein the rules dictate the conditions for redirecting the telephone call to a call management center;
• an interaction database for storing a call detail record for the telephone call, the call detail record including a unique call identifier, the source telephone number, and the promotional telephone number;
• and
• a mapping database for use in conjunction with the call detail record for generating a map that shows the geographic location of the customer.