System and method for aggregating advertising pricing data
AssigneeSQAD, Inc.
InventorsNeil Klar, Lawrence Fried, Donald J. Holtz, Lauren Bush
Life of this patent
Estimating the term…
Abstract
The present invention relates to a method and system for aggregating advertising pricing data and providing that data to one or more clients. This data may be provided to the client in the form of various reports that allow a client to gauge the advertisement market more accurately and make a better informed decision when deciding to purchase advertisements. In one embodiment, a client is also able to access forecasting reports that predict the future of the advertisement market so that the client can more accurately make a decision about purchasing advertisement slots in advance.
Claims31
A computer implemented method of providing aggregated advertising pricing data to a plurality of remote clients for assisting the remote clients in the purchasing of advertisements, each client having a client terminal coupled to a computer network, the method comprising:
- electronically receiving client advertising pricing data from at least two of the plurality of remote clients wherein the advertising pricing data comprises data related to actual purchases of advertisements from a plurality of sellers and wherein at least two of the plurality of remote clients have each purchased a comparable advertisement from a first seller;
- aggregating the received client advertising pricing data to generate pricing information for the comparable advertisement, and storing the aggregated advertising pricing data in an electronic database system wherein the client advertising pricing data is not readily ascertainable from the aggregated advertising pricing data;
- making the aggregated pricing data, but not the client advertising pricing data of another client, electronically available over the computer network to one or more of the plurality of clients at the client terminals;
- and
- generating customized advertising pricing reports for at least one of the plurality of remote clients to assist the remote client in the purchasing of advertisements based on the aggregated advertising pricing data;
- wherein one of the plurality of remote clients makes an advertising business decision based on the customized advertising pricing reports.
A system for providing aggregated advertising pricing data to a plurality of remote clients for assisting the remote clients in the purchasing of advertisements, each client having a client terminal coupled to a computer network, the system comprising one or more computer servers that are configured in accordance with computer programming stored in electronic memory to:
- receive advertising pricing data from at least two of the plurality of remote clients wherein the advertising pricing data comprises data related to actual purchases of advertisements from a plurality of sellers and wherein at least two of the plurality of remote clients have each purchased a comparable advertisement from a first seller;
- aggregate the received client advertising pricing data to generate pricing information for the comparable advertisement, and store the aggregated pricing data in an electronic database wherein the client advertising pricing data is not readily ascertainable from the aggregated advertising pricing data;
- make the aggregated data, but not the client advertising pricing data of another client, available to one or more of the plurality of clients;
- and
- generate customized advertising pricing reports for at least one of the plurality of remote clients based on the aggregated pricing data, wherein a decision whether or not to purchase an advertisement is made by one of the plurality of remote clients based on the customized advertising pricing reports.
A computer-implemented method of forecasting advertising pricing data for a plurality of remote clients for assisting the remote clients in the purchasing of advertisements, each client having a client terminal coupled to a computer network the method comprising:
- receiving first advertising pricing data from one or more of the clients wherein the first advertising pricing data comprises data related to actual purchases of advertisements from a plurality of sellers and wherein at least two of the plurality of remote clients have each purchased a comparable advertisement from a first seller;
- comparing the first advertising pricing data with second advertising pricing data;
- generating forecast advertising pricing data by weighting the first advertising pricing data based on the comparison;
- and
- producing a forecasting report based on the forecast advertising pricing data;
- wherein one of the plurality of remote clients utilizes the forecasting report to make an advertising business decision.
Dependencies are inferred from the claim text.