Internet-based product brand marketing communication network configured to allow members of a product brand management team to communicate directly with consumers browsing HTML-encoded pages at an electronic commerce (EC) enabled web-site along the fabric of the world wide web (WWW), using programable multi-mode virtual kiosks (MMVKS) driven by server-side components and managed by product brand management team members

An Internet-based product brand marketing communication network configured to allow members of a product brand management team to communicate directly with consumers browsing HMTL-encoded pages at an electronic commerce (EC) enabled Web-site along the World Wide Web (WWW), said Internet-based product brand marketing communication network comprising:

• an e-commerce (EC) enabled information server supporting said EC-enabled Web-site which includes a plurality of HTML-encoded pages containing at least one of the images and text descriptions of a plurality of consumer products;
• a first Web-based subsystem configured to allow members of a brand management team associated with one or more consumer products, and authorized parties, to create and manage a consumer product information (CPI) link structure for each said consumer product,
• wherein said CPI link structure includes the following items:
• (i) a unique product identifier assigned to the consumer product;
• and
• (ii) a set of URLs for a plurality of brand information resources located on the WWW;
• a second Web-based subsystem configured to allow members of said product brand management team, and said authorized parties, to create and deploy one or more Web-based Multi-Mode Virtual Kiosks (MMVKs) for one or more of said consumer products and being accessible by consumers using a Web browser;
• wherein each said MMVK comprises (i) a computer-executable server-side component stored on a first Internet-enabled information server operably connected to the Internet, and (ii) a MMVK tag that references said computer-executable server-side component and is embedded within an HTML-encoded page of said EC-enabled Web-site;
• and
• wherein each said MMVK has a graphical user interface (GUI) characterized by a plurality of independently programmable display modes selected from the group consisting of (i) an advertising display mode for displaying one or more advertising spots, (ii) a promotional display mode for displaying one or more promotional spots, and (iii) a brand information network (BIN) menu display mode for displaying a set of brand information resources;
• a plurality of Web-based information servers operably connected to the Internet, for storing and configured to serve said one or more advertising spots, said one or more promotional spots and said set of brand information resources to said Web browser, for display to consumers through said plurality of independently programmable display modes of each said MMVK;
• wherein said second Web-based subsystem is further configured to allow members of the product brand management team and authorized parties to independently program said set of brand information resources displayable during said BIN menu display mode of each said MMVK;
• and
• a third Web-based subsystem configured to allow members of said product brand management team and said authorized parties to independently program the advertising and promotional display modes of each MMVK with one or more advertising and promotional spots;
• and
• a facility programmed to measure the interaction between consumers and said MMVK, and generate metric reports relating to said interaction;
• wherein the Web browser of a consumer is configured to process said MMVK tag embedded within at least one said HTML-encoded page;
• wherein said first Internet-enabled information server is configured to automatically execute the computer-executable server-side component corresponding to said MMVK tag;
• wherein said first Internet-enabled information server is configured to generate and serve the corresponding MMVK to the Web browser, allowing the consumer to review and interact with the advertising spots, promotional spots, and brand information resources displayed within the GUI of said MMVK, at said EC-enabled Web-site where said MMVK tag has been embedded.