A display system including a display for modulating light from an illuminating source in response to a signal to provide a displayed image, the illuminating source being capable of modulation, comprising means for sampling the signal for image brightness information, means for modifying the signal to optimize contrast in the image by expanding a range of gray levels represented in the signal across substantially all of a preset range of gray levels, and means for adjusting the illuminating source to set the brightness of the display in synchronization with the presentation of the image.