Systems and methods of enhancing leads

A computerized method of enhancing a lead record received from a client computing device, the method comprising:

• entering into a lead record enhancement arrangement with a plurality of business entities, each business entity having a business entity computing device, the plurality of business entities representing a plurality of vertical business market segments;
• receiving in a first computing device a lead record comprising information regarding an individual,
• wherein the lead record is received from a business entity computing device associated with a business entity, the business entity having an interest in entering into a business transaction with the individual, and the lead record information is configured to assist the business entity in entering into the business transaction with the individual, and
• wherein the first computing device comprises a third party computing device independent of the business entity computing device;
• providing one or more data source computing devices in communication with the first computing device but not in communication with the business entity computing device,
• wherein the one or more data source computing devices are independent of the business entity computing device;
• determining the vertical business market segment associated with the business entity;
• generating a computer readable default enhancement list based at least partly on one or more attributes associated with the lead record or the determined vertical business market segment of the business entity, the default enhancement list comprising one or more additional data item indicators that are to be retrieved from the one or more data source computing devices, the default enhancement list being configured for transmission to the one or more data source computing devices;
• modifying the default enhancement list by adding one or more additional data item indicators to the default enhancement list, wherein at least one of the additional data item indicators is added to the default enhancement list based on a geographic residence location indicated in the received lead record;
• generating at the request of the business entity a computer readable customized enhancement list based at least in part on the determined vertical business market segment of the business entity;
• transmitting the default enhancement list or the customized enhancement list to the one or more data source computing devices;
• receiving from the one or more data source computing devices respective of the additional data items corresponding to the one or more additional data item indicators in the default enhancement list or the customized enhancement list;
• storing the additional data items on one or more storage devices;
• and
• transmitting at least a portion of the received additional data items to the business entity computing device.

A computerized system for retrieving additional data items related to a received lead record in order to generate an enhanced lead record that is returned to a requesting entity, the system comprising:

• a data source computing device comprising one or more additional data items associated with each of a plurality of individuals, the data source computing device in data communication with a network,
• wherein the data source computing device in data communication with a lead enhancing computing device but not in communication with a business entity computing device, the data source computing device comprising a third party computing device independent of the business entity computing device;
• the lead enhancing computing device comprising:
• a processing unit,
• a storage device,
• an input/output interface in data communication with the network and configured to receive a lead record from the business entity computing device associated with a business entity,
• wherein the business entity represents a vertical business market segment, the business entity computing device is independent of the lead enhancing computing device and the data source computing device,
• wherein the business entity has an interest in an individual as a potential customer or client of the business entity, and the lead record comprises information configured to assist the business entity to enter into a business relationship with the individual indicated in the lead record, and
• an output bundling module configured to:
• provide a default data bundle indicating one or more additional data items to be requested from the data source computing device,
• modify the default data bundle based at least partly on one or more attributes associated with the lead record, the attributes comprising at least a vertical business market of the business entity and a geographic residence location indicated in the lead record,
• generate a customized data bundle based at least in part on the vertical business market segment of the business entity, and
• transmit the default data bundle or the customized data bundle to the data source computing device via the input/output interface,
• the output bundling module further configured to receive one or more of the additional data items from the data source computing device and to generate an enhanced lead record comprising at least some of the additional data items
• and at least a portion of the lead record received from the business entity computing device.