Method for selecting relevant campaign messages for transmission to recipients

A computer-implemented method implemented by a sender server communicatively coupled to a recipient computer over a computer network for automatically sending a campaign message to a recipient at the recipient computer, the method comprising:

• determining with the sender server that said recipient is eligible to receive campaign messages corresponding to an active campaign, wherein determining whether said recipient is eligible comprises checking whether a characteristic of said recipient is within desired limits associated with the active campaign;
• obtaining a campaign score for the active campaign, wherein the campaign score is calculated based on a standard deviation of a campaign metric value, the campaign metric value being derived from consideration of both a revenue received by the active campaign on a per campaign message basis and a number of purchases per campaign message, wherein each campaign message of the active campaign has been sent to a plurality of recipients;
• determining that said campaign score for the active campaign is the highest among campaign scores for active campaigns from which the recipient is eligible to receive campaign messages;
• and
• automatically selecting and sending, by the sender server, a campaign message corresponding to said active campaign to said recipient computer.

A computer-readable storage medium having computer-executable instructions which, when executed on a computer processor of a sender server cause the sender server to:

• determine that a recipient is eligible to receive campaign messages corresponding to an active campaign, wherein determining whether said recipient is eligible comprises checking by the sender server whether a characteristic of said recipient is within desired limits associated with the active campaign;
• obtain a campaign score for the active campaign, wherein obtaining a campaign score includes assigning by the sender server the campaign score based on a measured performance of the active campaign over time, the measured performance being derived from consideration of both a revenue received by the active campaign on a per campaign message basis and a number of purchases per campaign message, wherein each campaign message of the active campaign has been sent to a plurality of recipients;
• determine that said campaign score for the active campaign is the highest among campaign scores for active campaigns from which the recipient is eligible to receive campaign messages;
• and
• automatically select and send a campaign message related to said active campaign to a computer associated with said recipient.

A computer system for automatically selecting a campaign message to send to a recipient, the system comprising:

• a database for storing campaign messages;
• and
• a sender server in communication with said database, wherein the sender server is configured to:
• determine that a recipient is eligible to receive campaign messages corresponding to an active campaign, wherein determining whether said recipient is eligible comprises checking whether a characteristic of said recipient is within desired limits associated with the active campaign;
• obtain a campaign score for the active campaign, wherein the campaign score is calculated based on a standard deviation of a campaign metric value, the campaign metric value being derived from consideration of both a revenue received by the active campaign on a per campaign message basis and a number of purchases per campaign message, wherein each campaign message of the active campaign has been sent to a plurality of recipients;
• determine that said campaign score for the active campaign is the highest among campaign scores for active campaigns from which the recipient is eligible to receive campaign messages;
• and
• automatically select and send a campaign message corresponding to said active campaign to a computer associated with said recipient.