Cord cutting mechanism and method for a tire cord applicator head

A tooling head for application of a cord ply to an annular surface, the tooling head comprising:

• a tooling head housing having a cord line passageway extending through the housing to an applicator end, the cord line extending along the cord line passageway and exiting from the applicator end;
• an applicator assembly at the applicator end for application of the cord line to an annular surface;
• a plunger body housed within the tooling head housing and reciprocally moving therein;
• a cutting member having a transverse bore defining a cutting edge, the cutting member operatively mounted within the housing in-line with an intermediate segment of the cord line feeding passageway and the transverse bore aligning with the cord line passageway to receive an intermediate segment of the cord line therethrough;
• the cutting member being mounted for reciprocal rotational movement about a longitudinal cutting member axis oriented transverse to the cord line passageway between a cord-cutting position and a second position;
• and
• wherein the plunger body is coupled to the cutting member to translate reciprocal movement of the plunger body to rotational movement of the cutting member about the longitudinal cutting member axis.