Roll formed channel for electronic price label units

A combination comprising:

• an electronic price label holder for attachment to or integrated into a retail shelf, the label holder including a channel integrally roll formed into a metal body;
• and
• an electronic price label mounted at least partially into the roll formed channel;
• and
• further comprising a deck, and wherein the electronic price label holder is unitarily formed with the deck, the roll formed channel having a back wall extending between a top wall and a bottom wall with the top wall of the holder being folded over a bottom surface of the front deck portion to form an upper folded rim, and a lower wall of the holder folded over upon itself to form a lower folded rim, the upper and lower folded rim engaging the electronic price label to secure the electronic price label to the electronic price label holder.

A label holder system, comprising:

• a retail shelf for supporting retail merchandise including a plurality of apertures formed through a top surface of the shelf;
• a label holder formed of metal material integrated into the retail shelf as a front edge of the retail shelf,
• an electronic price label holder supported by retail shelf;
• an electronic price label mounted in the electronic price label holder;
• and
• the electronic price label holder includes a plurality of tabs extending away from a back deck portion of the electronic price label holder, the plurality of tabs engaged within a second row of the apertures in the retail shelf the second row of apertures formed through a top surface of the shelf where merchandise is supported such that the back deck portion of the electronic price label holder overlaps the top surface of the shelf where merchandise is supported, the second row parallel to a first row of apertures;
• and
• wherein the retail shelf includes a c-channel forming the label holder and a front face of the shelf, the back wall of the electronic price label holder pressed against a bottom lip of the c-channel such that the bottom lip provides lateral support for the electronic price label holder, the electronic price label holder being only secured to the retail shelf by engagement with the top surface and being free of engagement with undercuts defined by the c-channel.

A combination, comprising:

• a retail shelf in combination with an electronic price label, the retail shelf including:
• a deck for supporting retail merchandise, the deck including a front deck portion;
• and
• an electronic price label holder integrated into the shelf and depending downwardly from the front deck portion, the electronic price label being retained by the electronic price label holder;
• and
• wherein the electronic price label holder has a back wall extending between a top wall and a bottom wall, the back wall including a hinge structure dividing the back wall into upper and lower sections, the upper and lower section pivotable about the hinge such that an electronic price label may be inserted therein.