Integrated inventory management system for media advertising

A computer-implemented yield management system for media advertising, comprising:

• a processor;
• memory coupled to the processor;
• demand curve data stored in the memory, the demand curve data associated with an availability of advertising time slots, wherein the demand curve data represents a function having a first, linear segment starting at 0% of advertising inventory sold, and a second, non-linear segment ending at 100% of advertising inventory sold, wherein the first linear segment starts at a point A and ends at a point B and the second non-linear segment starts at point B and ends at a point C, wherein point A indicates a beginning rate with 0% sold, point B indicates where a slope of the demand curve begins to increase, and point C indicates where the slope of the demand curve again increases, wherein point B indicates a position in the demand curve data which corresponds to 10% of the advertising inventory sold when historic demand for the associated advertising time slot or program has been more than 145% of advertising inventory sold;
• an inventory module executable by the processor to create advertising inventory for a plurality of media providers, the advertising inventory containing available advertising time slots;
• a yield management module executable by the processor, the yield management module to generate pricing information based on the demand curve data;
• a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory;
• and
• a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one or more advertising time slots in the advertising inventory based on the available advertising inventory.

A computer-implemented yield management system for media advertising, comprising:

• a processor;
• memory coupled to the processor;
• demand curve data stored in the memory, the demand curve data associated with an availability of advertising time slots, wherein the demand curve data represents a function having a first, linear segment staffing at 0% of advertising inventory sold, and a second, non-linear segment ending at 100% of advertising inventory sold, wherein the first linear segment starts at a point A and ends at a point B and the second non-linear segment staffs at point B and ends at a point C, wherein point A indicates a beginning rate with 0% sold, point B indicates where a slope of the demand curve begins to increase, and point C indicates where the slope of the demand curve again increases, wherein point B indicates a position in the demand curve data which corresponds to 50% of the advertising inventory sold when historic demand for the associated advertising time slot or program has been less than 54% of the advertising inventory sold;
• an inventory module executable by the processor to create advertising inventory for a plurality of media providers, the advertising inventory containing available advertising time slots;
• a yield management module executable by the processor, the yield management module to generate pricing information based on the demand curve data;
• a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory;
• and
• a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one or more advertising time slots in the advertising inventory based on the available advertising inventory.