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US 7,689,466 B1Granted
Dynamic pay per call listings
AssigneeSuperMedia LLC
InventorsHamid Benbrahim, Lester K. Chu, Edwin Y. Harada, Douglas G. Heatherly, Timothy Mahoney, James Messina, James Palma
Life of this patent
Estimating the term…
Abstract
At least one listing comprises a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers. A response subsystem is configured to provide the listing in a response. A forwarding subsystem configured is to forward a request for information to one of the advertisers.
Claims20
A system, comprising:
- a database that stores at least one listing comprising a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers;
- and
- a server storing a response subsystem configured to provide the listing in a response,
- the server also storing a forwarding subsystem configured to forward a request for information related to the listing to one of the advertisers.
1 more element
A system, comprising:
- a database that stores a plurality of listings that includes at least one dynamic listing comprising a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers such that a one-to-many relationship exists between the at least one dynamic listing and the advertisers;
- a server storing a response subsystem configured to provide a listing in a response,
- the server also storing a forwarding subsystem configured to forward a request for information related to the listing to one of the advertisers.
A system, comprising:
- a database that stores a plurality of listings that includes at least one dynamic listing comprising a telephone number and a plurality of sublistings, each of the sublistings being associated with one of a plurality of advertisers such that a one-to-many relationship exists between the at least one dynamic listing and the advertisers;
- a server storing a response subsystem configured to provide a listing in a response, the response subsystem comprising at least one priority metric, the response subsystem further configured to use the priority metric in providing the listing;
- the server also storing a forwarding subsystem configured to forward a call to the telephone number to one of the advertisers according to the priority metric.
Dependencies are inferred from the claim text.