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US 7,689,462 B1Granted
Computer system and method for providing an on-line mall
AssigneeeBay Inc.
InventorL. William Wittsche
Life of this patent
Estimating the term…
Abstract
An on-line mall system is provided. The on-line mall includes a community allocation system that receives community data, such as “sporting goods” or “apparel,” and associates the community data with one or more items offered by a merchant. A shop allocation system receives shop data, such as “Store X” or “Store Y,” and associates the shop data with the one or more items.
Claims12
An on-line mall providing system including subsystems comprising hardware and software operating on a processing platform that implements at least some of recited functions, the system comprising:
- a first subsystem generating a plurality of communities in an on-line mall environment, each of the plurality of communities including a plurality of specialty stores targeted at a specific demographic market;
- a second subsystem establishing a number of the plurality of communities based on marketing data received by the on-line mall related to number of merchants associated with the plurality of communities;
- and
- a third subsystem allowing a merchant to create a shop to list one or more items for sale and associating at least one of the plurality of communities to the shop.
1 more element
An on-line mall providing system comprising:
- subsystems, comprising hardware and software, to generate a plurality of communities in an on-line mall environment, each of the plurality of communities including a plurality of specialty stores targeted at a specific demographic market, and to establish a number of the plurality of communities based on marketing data received by the on-line mall related to number of merchants associated with the plurality of communities;
- store servers comprising hardware and software, coupled to memories and mass storage devices, to enable a merchant to create a shop to list at least one item for sale;
- and
- community servers comprising hardware and software, communicable with customers' computers, to associate at least one of a plurality of communities to the shop.
1 more element
Dependencies are inferred from the claim text.