Method and process for enabling advertising via landmark based directions

A method comprising:

• receiving a request for a navigation route to a destination;
• generating in response to the request, the navigational route to the destination including at least one point of interest;
• when an input is received for assistance in finding the destination from a location within the navigational route:
• determining a point of interest proximate to the location;
• prompting the user to acknowledge whether the point of interest is observed;
• when the user acknowledges observation of the point of interest, prompting the user to knowledge a next point of interest along the navigational route, whereby the user may be directed from one point of interest along the route to the next point of interest until the user arrives at the destination;
• wherein said input is a voice request and said response is a voice response, and the method comprises receiving the voice requests as an input and generating the voice response as an output;
• when the user does not acknowledge observation of the point of interest:
• refining the points of interest to be more specific:
• re-prompting the user to acknowledge observation of the refined, more specific point of interest;
• and
• providing further refinements to the more specific point of interest until the user acknowledges observation of at least one of the characteristics within the refined, more specific point of interest;
• associating an advertisement with the point of interest;
• enabling user access to the advertisement, wherein said enabling user access further comprises:
• outputting a full content of the advertisement when the user access is initiated;
• linking the advertisement to the specific point of interest;
• and
• informing the user of the location of the point of interest within the navigational route;
• tracking each user access to the advertisement associated with the point of interest;
• and
• maintaining a database with information from the tracking, wherein said information may be utilize for later billing the owner of the point of interest based on a level of access to the advertisement.