Bag in box (BIB)

A bag in box packaging comprising;

• an outer carton having a first wall and a plurality of side walls depending from the first wall, a carton opening extending through the first wall and one side wall of the plurality of side walls, the outer carton defining a carton cavity;
• a bag positioned within the carton cavity of the outer carton, the bag having a neck with an opening providing ingress into the bag;
• and
• a collar having a tray, a rim upstand extending upwardly from the tray and a peripheral flange extending outwardly about the rim upstand at an upper end of the rim upstand opposite the tray, the tray further including a collar opening extending therethrough,
• wherein the collar is attachable to the outer carton through insertion of the tray and the rim upstand into the carton opening, upon full articulation thereof, to, in turn, be positioned within the carton cavity,
• wherein the peripheral flange cooperates with the outside of the outer box carton about the carton opening at the first wall and the one side wall of the plurality of side walls to engage the outer carton and to preclude passage of the entirety of the collar into the carton cavity through the carton opening, and
• wherein the neck of the bag is coupled to the collar opening so as to be surrounded by the tray of the collar, and so as to extend into a collar cavity defined by the tray and the rim upstand of the collar.