Mobile content access and transmission method using hyperlink message, and mobile terminal, mobile communication provider server and content provider server for the same

A terminal for mobile contents access, transmission and reception the terminal allowing predetermined contents to be displayed or activated when a hyperlink of a hyperlink message, which is transmitted from a contents provider server, having at least communication means and control means, through a mobile communication provider server, having at least communication means, billing means and control means, and is stored and displayed, is selected, the hyperlink message including at least hyperlink information designating a connection point of contents which will be activated on the terminal, and free communication identification information indicating that a data communication fee, normally to be charged to the terminal by the mobile communication provider server for the contents access, is not charged, the terminal comprising:

• communication means for connecting to the mobile communication provider server;
• display means for adding a predetermined indication of free communication to the hyperlink message and then displaying it;
• input means;
• storage means for storing the hyperlink message;
• and
• control means for directing the display means to add the predetermined indication of free communication to the hyperlink message and then displaying it if it is determined that the free communication identification information is included in the hyperlink message, and activating the contents on the display means while transmitting and receiving contents using the communication means through the mobile communication provider server after connecting to the connection point without being charged by the billing means of the mobile communication provider server, when a hyperlink of the hyperlink message to which the indication of free communication is added is selected
• wherein:
• the hyperlink message further comprises exemption range identification information representing an exemption range which is a limited range of exemption from the data communication fee charged to the terminal by the mobile communication provider server for the connection to the contents;
• and
• the control means of the terminal accumulates parameters related to the exemption range set in the exemption range identification information during transmission and reception of the contents, and sets the connection between the terminal and the connection point as possible if the accumulated parameters fall within the exemption range.

A contents provider server for mobile contents access, transmission and reception, the contents provider server allowing predetermined contents to be displayed or activated on a terminal when a hyperlink of the hyperlink message, which is transmitted to, stored in, and displayed on a terminal having at least communication means, display means, input means, storage means and control means, through a mobile communication provider server having at least communication means, billing means and control means, is selected, the hyperlink message including at least hyperlink information designating a connection point of the contents which will be activated on the terminal, and free communication identification information indicating that a communication fee normally charged to the terminal by the mobile communication provider server for the contents access is not to be charged, the contents provider server comprising:

• communication means for connecting to the mobile communication provider server and transmitting the hyperlink message, and connecting to a connection point and transmitting contents to be stored;
• and
• control means for establishing a connection between the terminal and the connection point through control over the communication means while being charged for the connection by the billing means of the mobile communication provider server when the hyperlink message, which has been determined to include the free communication identification information by the control means of the terminal, is selected and then the connection between the terminal and the connection point is requested by the mobile communication provider server
• wherein:
• the hyperlink message further comprises exemption range identification information indicating an exemption range, which is a limited range of exemption from the data communication fee normally charged to the terminal by the mobile communication provider server for the connection to contents;
• and
• at least one of the control means of the contents provider server and the control means of the connection point accumulates parameters related to the exemption range set in the exemption range identification information during transmission and reception of the contents, and sets the connection between the terminal and the connection point as possible if the accumulated parameters fall within the exemption range.