System and method for toy adoption and marketing

A method for providing a virtual world presentation comprising the computer implemented steps of:

• creating a user account on a website by receiving a user ID from a user computer, said user account being subsequently accessed by entry of said user ID on the user computer;
• registering a first product on the website using a first registration code;
• responsive to registering the first product, displaying a first character that is a virtual representation of the first product on said website, said first character being linked to said user account, such that subsequent access to said user account provides access to said first character without re-entry of said first registration code;
• subsequent to registering the first product, registering a second product on said website using a second registration code;
• responsive to registering the second product, displaying a second character that is a virtual representation of the second product on said website, said second character also being linked to said user account, such that subsequent access to said user account provides access to both said first character and said second character without re-entry of either said first access code and/or said second access code;
• providing a control interface for allowing a user, provided access via said user ID, to select either one of said first character or said second character for controlling an animation of the selected character, wherein said control interface provides the user an option to switch animation control from the selected one of said selected character to the unselected other of said first character and said second character, wherein responsive to registering either said first product or said second product, generating specialized content including a specialized user area on said website, said specialized content also being linked to said user account, such that subsequent access to said user account provides access to said specialized content and said first character and said second character without re-entry of said second access code, and wherein
• access to said user account via said user ID subsequent to entry of said first registration code and said second registration code provides access to both said first character and said second character in said user area and access to said control interface such that both said first character and said second character interact with said specialized content in said user area via said control interface.

A method of displaying and interacting with virtual products, comprising computer implemented steps of:

• registering a user on a website, and controlling creation of a user account on a website responsive to said registering of said user;
• creating a user ID for said user account;
• registering a first product on the website and associating said first product with said user account;
• during said registering, accepting input from a remote user that controls selection of information about said first product that customizes the first product that will be displayed as a virtual product on the website, said controlling selection including at least first and second ways that the virtual product will be displayed on said website;
• responsive to registering the first product, displaying a virtual representation of the first product on said website responsive to accessing said user account, said virtual representation having said information that was selected during said registering, and where a look of the product on the website is different for a first selection of information than for a second selection of information;
• registering a second product on said website;
• responsive to registering the second product, granting access to a subset of additional content on said website, and associating said subset of additional content with said user ID;
• further responsive to said registering of the second product, displaying a virtual representation of the second product on said website, said virtual representation of the second product also being associated with said user ID, said virtual representation of the second product also interacting with said first subset of additional content, such that access to said website using said user ID provides access to all of said first subset of additional content, said virtual representation of the first product, and said virtual representation of the second product to allow said interacting;
• during said registering, accepting input from a remote user that controls selection of information about said second product that customizes the second product that will be displayed as a virtual product on the website, said controlling selection including at least first and second ways that the virtual product will be displayed on said website;
• and
• wherein said access with said user ID provides control of both said virtual representation of the first product and said virtual representation of the second product.

A method of displaying and interacting with virtual products comprising the computer implemented steps of:

• creating a user account on a website, said user account being associated with a user ID;
• registering a user on the website and associating that user with said user account;
• registering a first product on the website and associating said first product with said user account;
• during said registering, accepting input from a remote user that controls selection of a gender of said first product;
• responsive to registering the first product, displaying a virtual representation of the first product on said website response to accessing said user account, said virtual representation having said gender selected during said registering, and where a look of the product on the website is different for a first gender than for a second gender;
• and
• accessing said website, using said user ID to access said user account and to provide control of said virtual representation of the first product;
• registering a second product on said website after said first product has already been registered on said website;
• and
• responsive to registering the second product on the website, associating said second product with said user account, and also generating second content on said website, said second content being content that was not provided on said website prior to both said first and second products having been registered on said website, said second content also being associated with said user account and said second content providing additional content for said first product that based on registering said second product;
• wherein accessing said website using said user ID to access said user account and to provide control of both said virtual representation of the first product and also control of said second content on said website, wherein said control of said first virtual representation of the first product is prevented for a user accessing said website using another user account.

A method for providing a virtual world presentation comprising the steps of:

• creating a user account on a website by receiving a user ID from a user computer, said user account being subsequently accessed by entry of said user ID on the user computer;
• registering a first product on the website using a first registration code that is provided with the first product when the first product is obtained by the user;
• during said registering, accepting input from the user computer providing information for customizing a first character, said information including at least a name and a gender of the character;
• responsive to registering the first product, displaying said first character as a virtual representation of the first product on said website, said first character being linked to said user account, such that subsequent access to said user account provides access to said first character without re-entry of said first registration code;
• responsive to registering the first product, displaying a virtual room on said website, wherein said first character can be displayed in said virtual room;
• subsequent to registering the first product, registering a second product on said website using a second registration code that is provided with the second product when the second product is obtained by the user;
• responsive to registering the second product, displaying a second character that is a virtual representation of the second product on said website, said second character also being linked to said user account, such that subsequent access to said user account provides access to both said first character and said second character without re-entry of either said first access code and/or said second access code;
• providing a control interface for allowing a user, provided access via said user ID, to select one of said first character and said second character for controlling an animation of the selected character, wherein said control interface provides the user an option to switch animation control from the selected one of said selected character to the unselected other of said first character and said second character, wherein
• subsequent access to said user account provides access to said virtual room and said first character and said second character without re-entry of said first access code or said second access code, and wherein
• access to said user account via said user ID subsequent to entry of said first registration code and said second registration code provides access to both said first character and said second character in said virtual room and also provides access to said control interface such that a user selects one of said first character and said second character for animation in said virtual room via said control interface.