Systems, devices and methods for providing a reward based upon use of a mobile communications device

A mobile communications device, comprising:

• a communications module adapted to transmit and receive data over a communication network;
• a processor to run a resident evaluation application;
• a display, the resident evaluation application in response to query data adapted to cause the display to display the query data to a user;
• and
• an input adapted to allow a user to input response data in response to the query data displayed on the display;
• such that
• the resident evaluation application is adapted to transmit the response data over the communication network to an evaluation application that compares the response data to a predefined criteria to determine one of a plurality of rewards for providing the response data.

A system for evaluating the effectiveness of medical product or drug that facilitates participation by providing a reward based on response data, comprising:

• transmitting query data to a mobile communications device relating to the medical product or drug;
• receiving response data from the mobile communications device, the response data corresponding to the query data and adapted to be compared to a predefined criteria;
• comparing the response data received from the mobile device to the predefined criteria;
• determining a reward based on the comparison of the response data received from the mobile communications device to the predefined criteria;
• and awarding the reward.

A computer system in selective communication with at least one mobile communications device, comprising:

• means for transmitting and receiving data over a communication network, the means for transmitting adapted to transmit query data to the mobile communications device, the means for receiving data adapted to receiver response data transmitted from the mobile communications device in response to the query data;
• means for evaluating the response data against a predefined criteria;
• and
• means for awarding a reward wherein the reward is based on the means for evaluating the response data against the predefined criteria.

Computer readable code encoded on a computer readable medium that when executed, directs a computer system in communication with a communication network to perform the acts of:

• transmitting at least one query data to a communication network to be received by a communication device;
• receiving at least one response data from the communication network transmitted by a communication device relating to the at least one query data;
• evaluating the at least one response data from the communication network to at least one predefined criteria relating to performance of a medical product, drug, or procedure;
• and
• awarding a reward based on the evaluation of the at least one response data from the communication network to at least one predefined criteria.