Systems, methods and computer program products for modeling demand, supply and associated profitability of a good

An apparatus comprising:

• a processor configured to determine a price sensitivity probability distribution of a price per unit of a good, the price sensitivity probability distribution assigning a respective probability to each of a plurality of different predetermined prices per unit of the good, the price sensitivity probability distribution reflecting an uncertainty in the price per unit of the good,
• wherein the processor is configured to determine a market potential probability distribution of a number of units of the good in a market associated with the good, the market potential probability distribution assigning a respective probability to each of a plurality of different numbers of units of the good, the market potential probability distribution reflecting an uncertainty in the number of units of the good in the market,
• wherein the processor is configured to generate, from the price sensitivity and market potential probability distributions, a model of at least one of demand or supply for the good, and
• wherein the processor is configured to determine a monetary or market measure of the good from the model of at least one of demand or supply.

A computer program product comprising a computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program portions comprising:

• a first executable portion configured to determine a price sensitivity probability distribution of a price per unit of a good, the price sensitivity probability distribution assigning a respective probability to each of a plurality of different predetermined prices per unit of the good, the price sensitivity probability distribution reflecting an uncertainty in the price per unit of the good;
• a second executable portion configured to determine a market potential probability distribution of a number of units of the good in a market associated with the good, the market potential probability distribution assigning a respective probability to each of a plurality of different numbers of units of the good, the market potential probability distribution reflecting an uncertainty in the number of units of the good in the market;
• a third executable portion configured to generate, from the price sensitivity and market potential probability distributions, a model of at least one of demand or supply for the good;
• and
• a fourth executable portion configured to determine a monetary or market measure of the good from the model of at least one of demand or supply.