Method, system, and storage medium for providing comprehensive originator identification services

A storage medium including machine-readable computer program code for transmitting enhanced originator information over a communications network, the storage medium including instructions for causing a server to implement a method comprising:

• retrieving a service profile for a recipient terminal from a service profile database in response to initiation of a communication by an originator terminal to the recipient terminal, the service profile retrieved using a recipient terminal address in the communication initiation, the service profile specifying a service plan and a terminal capability of the recipient terminal;
• selecting multiple information elements associated with the originator terminal from a network database by retrieving the multiple information elements based upon the service plan and the terminal capability of the recipient terminal;
• providing an identification of the originator terminal based on information elements that the recipient terminal receives based on the service profile, the identification being associated with an enhanced identification communication;
• and transmitting the enhanced identification communication including the multiple information elements to the recipient terminal prior to establishing a communications session with the recipient terminal;
• wherein the service plan includes options including controlling presentation of the communication on the recipient terminal by screening the multiple information elements in the communication based upon at least one of content or format of the multiple information elements, the screening performed based upon criteria configured by a user of the recipient terminal, the screening including:
• preventing an incoming call, in which a caller has information elements that have been blocked by the recipient pursuant to the service profile, from the recipient terminal;
• and forwarding a call that includes a video file as the information elements to a cellular telephone;
• wherein the information elements include advertising material and at least one of:
• a font and character style specification for displaying the advertising material in accordance with the terminal capability;
• a logo;
• an image;
• audio;
• multi-media;
• animation;
• VPIM;
• a uniform resource locator;
• video;
• and
• an alerting tone.

A system for transmitting enhanced originator information over a communications network comprising:

• a caller identification-enabled recipient terminal, the recipient terminal operating over a communications network via a service provider;
• an originator terminal operating over a communications network via a service provider;
• a network-based originator communications information database;
• a service profile database for the originator terminal to retrieve a service profile of the recipient terminal to determine types of information elements representing enhanced originator information identifying the originator terminal, which the recipient terminal receives;
• and an originator identification system executed by the communications network, the originator identification system performing:
• retrieving a service profile for the recipient terminal from the service profile database in response to initiation of a communication by the originator terminal to the recipient terminal, the service profile retrieved using a recipient terminal address in the communication initiation, the service profile specifying a service plan and a terminal capability of the recipient terminal;
• selecting multiple information elements associated with the originator terminal from the network-based originator communications information database by retrieving the multiple information elements based upon the service plan and the terminal capability of the recipient terminal;
• and transmitting a communication including the multiple information elements to the recipient terminal prior to establishing a communications session with the recipient terminal;
• wherein the service plan includes options including controlling presentation of the communication on the recipient terminal by screening the multiple information elements in the communication based upon at least one of content or format of the multiple information elements, the screening performed based upon criteria configured by a user of the recipient terminal, the screening including:
• preventing an incoming call, in which a caller has information elements that have been blocked by the recipient pursuant to the service profile, from the recipient terminal;
• and forwarding a call that includes a video file as the information elements to a cellular telephone;
• wherein the information elements include advertising material and at least one of:
• a font and character style specification for displaying the advertising material in accordance with the terminal capability;
• a logo;
• an image;
• audio;
• multi-media;
• animation;
• VPIM;
• a uniform resource locator;
• video;
• and
• an alerting tone.