Activatable fastening system and web having elevated regions and functional material members

An activatable fastening system, comprising:

• a plurality of hooks from a hook and loop fastener, the hooks having an activated orientation in which the hooks are engageable with loops from a hook and loop fastener in order to be retained thereon, and wherein the hooks have a deactivated orientation in which the hooks are less engageable with the loops from a hook and loop fastener than when in the activated orientation;
• an actuation member engageable with the plurality of hooks and activatable by a user such that the actuation member moves laterally;
• a plurality of rigid portions fixed to the actuation member;
• and
• wherein a rigid portion is disposed within each hook such that when the actuation member moves laterally, the rigid portions pivot and reposition the plurality of hooks between the activated orientation and the deactivated orientation.