# US 7,614,065 B2 · System and method for verifying content displayed on an electronic visual display > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 7,614,065 B2 - Document ID: US7614065B2 - Status: Granted - Kind: B2 - Application number: 10/265,512 - Filed: 2002-10-03 - Published: 2003-06-19 - Granted: 2009-11-03 - Earliest claimed: 2001-12-17 - Assignees: Automated Media Services, Inc. - Inventors: William Robert Weissmueller, Jr.; Ernest Lawrence Tell - Web page: https://patentgrep.com/patent/US7614065B2 ## CPC - H04H 40/90: specially adapted for satellite broadcast receiving - G06Q 30/0241: Advertisements - G06Q 30/0242: Determining effectiveness of advertisements - G06Q 30/0244: {Optimization} - H04H 60/48: for recognising items expressed in broadcast information - H04H 60/59: of video {(recognising characters or patterns in general G06F18/00, G06V20/00)} - Y10S 715/962: Operator interface for marketing or sales - H04H: BROADCAST COMMUNICATION (multiplex communication H04J; pictorial communication aspects of broadcast systems H04N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - Y10S: TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS ## Abstract A system and method for providing multiple levels of verification of content displayed on an electronic display. A verification code signal representative of a verification code may be displayed with the visual content. The verification code may be sensed and determined to verify that the visual content was displayed. A timestamp may be generated to indicate time of day that the visual content is displayed. In one embodiment, the verification code signal may be displayed in one or more colors and sensed. Verification that the visual content was displayed with correct colors may be made based on the sensed visual verification code signal. Verification that the visual content was displayed at a certain time and with the correct colors may be provided to an owner of the visual content, such as an advertiser. ## Claims ### Claim 1 A method for verifying display of visual content displayed on an electronic visual display, said method comprising: converting a digital verification code signal to a visual verification code signal, the digital verification code signal being representative of a verification code associated with the visual content; displaying the visual verification code signal in relation to a visual content signal representative of the visual content on the electronic visual display; sensing the visual verification code signal as displayed by the electronic visual display; based on the sensed visual verification code signal, determining the verification code as displayed in the visual verification code signal; generating a timestamp that indicates time of day that the visual content is displayed; and verifying that the visual content was timely displayed based on the determination of the displayed verification code and generated timestamp. ### Claim 2 (depends on 1) The method according to claim 1, further comprising generating the digital verification code signal representative of the verification code. ### Claim 3 (depends on 1) The method according to claim 1, further comprising forming the verification code based on alphanumeric information that identifies the visual content. ### Claim 4 (depends on 1) The method according to claim 1, further comprising forming the visual verification code signal automatically, the visual verification code signal including a timestamp associated with time of communication or display of the visual content signal. ### Claim 5 (depends on 1) The method according to claim 1, further comprising communicating the sensed visual verification code signal across a network. ### Claim 6 (depends on 5) The method according to claim 5, wherein the network is at least one of the Internet and a wireless communication network. ### Claim 7 (depends on 1) The method according to claim 1, further comprising communicating data associated with said determining of the verification code across a network. ### Claim 8 (depends on 7) The method according to claim 7, wherein the network is at least one of the Internet, local area network, and a wireless network. ### Claim 9 (depends on 1) The method according to claim 1, wherein said converting includes: receiving the digital verification code signal; and modulating a video signal to form the visual verification code signal. ### Claim 10 (depends on 9) The method according to claim 9, wherein said modulating includes modulating multiple portions of the video signal to form the visual verification code signal with multiple regions for simultaneous display. ### Claim 11 (depends on 10) The method according to claim 10, wherein the multiple regions of the visual verification code signal are simultaneously displayed in different colors. ### Claim 12 (depends on 1) The method according to claim 1, further comprising receiving the digital verification code signal prior to said converting. ### Claim 13 (depends on 1) The method according to claim 1, wherein said displaying includes displaying the visual verification code in a plurality of colors. ### Claim 14 (depends on 13) The method according to claim 13, wherein said displaying includes displaying the visual verification code signal in a visual spectrum over distinct time durations extending over multiple, continuous video frames. ### Claim 15 (depends on 1) The method according to claim 1, further comprising verifying color of the display of the visual content based on the sensed visual verification code signal. ### Claim 16 (depends on 1) The method according to claim 1, further comprising verifying intensity of the display of the visual content based on the sensed visual verification code signal. ### Claim 17 A system for verifying display of visual content on an electronic visual display, said system comprising: means for converting a digital verification code signal to a visual verification code signal, the digital verification code signal being representative of a verification code associated with the visual content; means for displaying the visual verification code signal in relation to the visual content signal on the electronic visual display; means for sensing the visual verification code signal as displayed by the electronic visual display; means for determining, based on the sensed visual verification code signal, the verification code as displayed in the visual verification code signal; means for generating a timestamp that indicates time of day that the visual content signal is displayed; and means for verifying that the visual content was timely displayed based on the determination of the verification code and generated timestamp. ### Claim 18 (depends on 17) The system according to claim 17, further comprising means for generating the digital verification code signal representative of the verification code. ### Claim 19 (depends on 17) The system according to claim 17, further comprising means for forming the verification code based on alphanumeric information that identifies the visual content. ### Claim 20 (depends on 17) The system according to claim 17, further comprising means for generating alphanumeric information to relate to the visual content. ### Claim 21 (depends on 17) The system according to claim 17, further comprising means for communicating the sensed visual verification code signal across a network. ### Claim 22 (depends on 21) The system according to claim 21, wherein the network is at least one of the Internet and a wireless communication network. ### Claim 23 (depends on 17) The system according to claim 17, further comprising means for receiving the digital verification code signal prior to said means for converting. ### Claim 24 (depends on 17) The system according to claim 17, further comprising means for forming the verification code. ### Claim 25 (depends on 17) The system according to claim 17, further comprising means for verifying color of the display of the visual content based on the sensed visual verification code signal. ### Claim 26 (depends on 17) The system according to claim 17, further comprising means for verifying intensity of the display of the visual content based on the sensed visual verification code signal. ### Claim 27 (depends on 17) The system according to claim 17, further comprising means for modulating a video signal to form the visual verification code signal, wherein said means for modulating is further configured to modulate multiple portions of the video signal to form the visual verification code signal with multiple regions for simultaneous display. ### Claim 28 (depends on 27) The system according to claim 27, wherein the multiple regions of the visual verification code signal are displayed in different composite colors simultaneously. ### Claim 29 A computer-readable storage medium having stored thereon sequences of instructions, the sequences of instructions including instructions, when executed by a processor, causes the processor to: convert a digital verification code signal to a visual verification code signal, the digital verification code signal being representative of a verification code associated with a visual content signal; display the visual verification code signal in relation to the visual content signal on the electronic visual display; measure the visual verification code signal as displayed by the electronic visual display and sensed by an optical sensor; determine the verification code as displayed in the visual verification code signal based on the measured visual verification code signal; generate a timestamp that indicates time of day that the visual content signal is displayed; and verify that the visual content was timely displayed based on the determination of the verification code and generated timestamp. ### Claim 30 (depends on 29) The computer-readable storage medium according to claim 29, further including instructions, when executed by the processor, causes the processor to generate alphanumeric information that identifies the visual content signal. ### Claim 31 (depends on 29) The computer-readable storage medium according to claim 29, further including instructions, when executed by the processor, causes the processor to communicate the measured visual verification code signal across a network. ### Claim 32 (depends on 29) The computer-readable storage medium according to claim 29, further including instructions, when executed by the processor, causes the processor to receive the digital verification code signal prior to the conversion thereof. ### Claim 33 A method for verifying output of sensory content by an electronic device, said method comprising: converting a digital verification code signal to a sensory verification code signal, the digital verification code signal being representative of a verification code associated with a sensory content; outputting the sensory verification code signal in relation to a sensory content signal representative of the sensory content on the electronic device; sensing the sensory verification code signal as output by the electronic device; based on the sensed sensory verification code signal, determining the verification code as output in the sensory verification code signal; generating a timestamp that indicates time of day that the sensory content signal is output; and verifying that the sensory content signal was timely output based on the determination of the verification code and generated timestamp. ### Claim 34 (depends on 33) The method according to claim 33, wherein the outputting of the sensory content signal is in the form of an audio signal. ### Claim 35 (depends on 33) The method according to claim 33, wherein the outputting of the sensory content signal is in the form of a visual image. ### Claim 36 (depends on 33) The method according to claim 33, further comprising forming the verification code based on alphanumeric information that identifies the sensory content. ### Claim 37 (depends on 33) The method according to claim 33, further comprising forming the sensory verification code signal automatically, the sensory verification code signal including a timestamp associated with time of communication or outputting of the sensory content signal. ### Claim 38 (depends on 33) The method according to claim 33, further comprising communicating the sensed sensory verification code signal across a network. ### Claim 39 (depends on 33) The method according to claim 33, wherein said converting includes: receiving the digital verification code signal; and modulating a sensory signal to form the sensory verification code signal. ### Claim 40 A method for verifying display of visual content displayed on an electronic visual display, said method comprising: forming a verification code including alphanumeric information that identifies the visual content; converting a digital verification code signal to a visual verification code signal, the digital verification code signal being representative of the verification code associated with the visual content; displaying the visual verification code signal with a visual content signal representative of the visual content on the electronic visual display; sensing the visual verification code signal as displayed by the electronic visual display; and verifying that the visual content was displayed based on the sensed visual verification code signal. ### Claim 41 (depends on 40) The method according to claim 40, further comprising generating the digital verification code signal representative of the verification code. ### Claim 42 (depends on 40) The method according to claim 40, wherein generating the verification code further includes including a time of day that the visual content is scheduled to be displayed. ### Claim 43 (depends on 40) The method according to claim 40, further comprising forming the visual verification code signal automatically, the visual verification code signal including a timestamp associated with time of day that the visual content signal is scheduled to be displayed. ### Claim 44 (depends on 40) The method according to claim 40, further comprising communicating the sensed visual verification code signal across a network. ### Claim 45 (depends on 44) The method according to claim 44, wherein the network is at least one of the Internet and a wireless communications network. ### Claim 46 (depends on 40) The method according to claim 40, further comprising communicating data associated with said sensing of the visual verification code signal across a network. ### Claim 47 (depends on 40) The method according to claim 40, wherein said converting includes: receiving the digital verification code signal; and modulating a video signal to form the visual verification code signal. ### Claim 48 (depends on 40) The method according to claim 40, wherein displaying the visual verification code signal includes displaying the visual verification code signal with multiple regions simultaneously. ### Claim 49 (depends on 48) The method according to claim 48, wherein the multiple regions of the displayed visual verification code signal are simultaneously displayed in different composite colors. ### Claim 50 (depends on 40) The method according to claim 40, wherein said displaying includes displaying the visual verification code signal in a plurality of colors in a visual spectrum over distinct time durations extending over multiple, continuous video frames. ### Claim 51 (depends on 40) The method according to claim 40, wherein sensing the visual verification code signal includes sensing the colors of the visual verification code signal, and further comprising determining whether the colors of the visual content are correct based on the sensed colors of the visual verification code signal. ### Claim 52 (depends on 40) The method according to claim 40, further comprising verifying correctness of color of the display of the visual content based on the sensed visual verification code signal. ### Claim 53 (depends on 40) The method according to claim 40, further comprising verifying correctness of intensity of the display of the visual content based on the sensed visual verification code signal. ### Claim 54 A method for verifying display of visual content displayed on an electronic visual display, said method comprising: converting a digital verification code signal to a visual verification code signal, the digital verification code signal being representative of a verification code that identifies the visual content and including data to cause the visual verification code signal to be displayed in at least one predetermined color; displaying the visual verification code signal with a visual content signal representative of the visual content on the electronic visual display in the at least one predetermined color; sensing the visual verification code signal as displayed by the electronic visual display; and verifying that the visual content was displayed and displayed with correct colors based on the sensed visual verification code signal. ### Claim 55 (depends on 54) The method according to claim 54, further comprising generating the digital verification code signal representative of the verification code. ### Claim 56 (depends on 54) The method according to claim 54, further comprising forming the visual verification code signal automatically, the visual verification code signal including a timestamp associated with time of day that the visual content signal is scheduled to be displayed. ### Claim 57 (depends on 56) The method according to claim 56, further comprising determining that the visual content was displayed at the correct time of day based on the sensed visual verification code. ### Claim 58 (depends on 54) The method according to claim 54, further comprising generating a timestamp representing the time of day that the visual content is displayed based on the sensed visual verification code signal. ### Claim 59 (depends on 54) The method according to claim 54, further comprising communicating data associated with determining the verification code across a network. ### Claim 60 (depends on 54) The method according to claim 54, wherein said converting includes: receiving the digital verification code signal; and generating a video signal to form the visual verification code signal. ### Claim 61 (depends on 54) The method according to claim 54, wherein displaying the visual verification code signal includes displaying the visual verification code signal with multiple regions simultaneously. ### Claim 62 (depends on 61) The method according to claim 61, wherein at least two of the regions of the displayed visual verification code signal are different composite colors displayed simultaneously. ### Claim 63 (depends on 54) The method according to claim 54, further comprising verifying correctness of intensity of the display of the visual content based on the sensed visual verification code signal.