# US 7,610,551 B2 · System and method for managing distribution of multi-formatted content

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- Number: US 7,610,551 B2
- Document ID: US7610551B2
- Status: Granted
- Kind: B2
- Application number: 11/710,480
- Filed: 2007-02-26
- Published: 2008-06-19
- Granted: 2009-10-27
- Earliest claimed: 2006-02-24
- Assignees: VeriSign, Inc.
- Inventors: Srinivasarao Nandiwada; Eswar Priyadarshan; Krishnamoorthy Dhandapani; George Bukow; Kenneth Lo
- Web page: https://patentgrep.com/patent/US7610551B2

## CPC

- H04L 51/066: Format adaptation, e.g. format conversion or compression
- H04W 4/18: Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)

## Abstract

A system and method for managing distribution of multi-formatted content. According to an embodiment, a content aggregation platform provides a user interface to receive a location of content to be provided to the content aggregation platform by a content provider in a source format native to the content provider, and transformation instructions describing how to transform the source format of the content into a platform format native to the content aggregation platform, receives the content location and the transformation instructions via the user interface, and stores the content location and the transformation instructions in a database to support subsequent delivery of the content to one or more users for display.

## Claims

### Claim 1

A method for managing distribution of multi-formatted content, comprising:
providing, by a content aggregation platform, a user interface to receive a source location of a content feed to be provided to the content aggregation platform by a content provider with the content feed in a source format native to the content provider, and content feed transformation instructions describing how to transform the source format of the content feed into a platform format specific to the content aggregation platform;
receiving the content feed source location and the content feed transformation instructions via the user interface; and
storing the content feed source location and the content feed transformation instructions in a database to support subsequent delivery of the content, in a most media-rich format acceptable by a user device, to one or more users for display.

### Claim 2 (depends on 1)

The method of claim 1, wherein the source location of the content feed is a URL.

### Claim 3 (depends on 1)

The method of claim 1, wherein the content feed transformation instructions describe an XML transformation.

### Claim 4 (depends on 3)

The method of claim 3, wherein the XML transformation is an extensible stylesheet language transformation.

### Claim 5 (depends on 1)

The method of claim 1, wherein the source format native to the content provider is a podcast format.

### Claim 6 (depends on 1)

The method of claim 1, wherein the source format native to the content provider is a RSS format.

### Claim 7 (depends on 1)

The method of claim 1, wherein the source format native to the content provider is a NewsML format.

### Claim 8 (depends on 1)

The method of claim 1, wherein the source format native to the content provider is a sportsML format.

### Claim 9 (depends on 1)

The method of claim 1, wherein the source format native to the content provider is an XML format customized by the content provider.

### Claim 10 (depends on 1)

The method of claim 1, wherein the content feed is provided by the content provider.

### Claim 11 (depends on 1)

The method of claim 1, wherein the user interface is used by a distribution partner to establish distribution of the content feed to the user device.

### Claim 12

A method for managing distribution of multi-formatted content, comprising:
receiving, by a content aggregation platform a content feed from a content provider with the content feed in a source format native to the content provider;
retrieving content feed transformation instructions describing how to transform the source format of the content feed into a platform format specific to the content aggregation platform;
transforming the source format of the content feed into the platform format in accordance with the retrieved content feed instructions; and
storing the platform-formatted content to support subsequent delivery of the content in a user-device-compatible most media-rich format to one or more users for display.

### Claim 13 (depends on 12)

The method of claim 12, wherein the content feed transformation instructions are retrieved from a database.

### Claim 14 (depends on 12)

The method of claim 12, wherein the transformed content is stored in a database.

### Claim 15 (depends on 14)

The method of claim 14, further including
retrieving the platform-formatted content from the database;
transforming the platform format of the platform-formatted content into a delivery format recognizable by display software associated with the one or more users; and
delivering the delivery-formatted content to the one or more users.

### Claim 16 (depends on 15)

The method of claim 15, wherein the delivery-formatted content is delivered to mobile devices associated with the one or more users.

### Claim 17 (depends on 12)

The method of claim 12, wherein the retrieved transformation instructions describe an XML transformation.

### Claim 18 (depends on 17)

The method of claim 17, wherein the XML transformation is an extensible stylesheet language transformation.

### Claim 19

A system to manage distribution of multi-formatted content, comprising:
an aggregation platform to receive a content feed from a content provider with the content feed in a source format native to the content provider;
a transformation engine to retrieve content feed transformation instructions describing how to transform the source format of the content feed into a platform format specific to the content aggregation platform, the transformation engine further to transform the source format of the content feed into the platform format in accordance with the retrieved content feed transformation instructions; and
a database to store the platform-formatted content to support subsequent delivery of the content in a user-device-compatible most media-rich format to one or more users for display.

### Claim 20 (depends on 19)

The system of claim 19, further comprising
the transformation engine to transform the platform-formatted content into a delivery format recognizable by display software associated with the one or more users; and
a delivery engine to deliver the delivery-formatted content to the one or more users.

### Claim 21 (depends on 19)

The system of claim 19, wherein the retrieved content feed transformation instructions describe an XML transformation.

### Claim 22 (depends on 21)

The system of claim 21, wherein the XML transformation is an extensible stylesheet language transformation.
