# US 7,609,173 B2 · Audio-visual point-of-sale presentation system and method directed toward vehicle occupant > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 7,609,173 B2 - Document ID: US7609173B2 - Status: Granted - Kind: B2 - Application number: 11/555,360 - Filed: 2006-11-01 - Published: 2007-05-24 - Granted: 2009-10-27 - Earliest claimed: 2005-11-01 - Assignees: Vesco Oil Corporation - Inventors: Mark T. Vanderwall; Lena Epstein; Lillian Epstein - Web page: https://patentgrep.com/patent/US7609173B2 ## CPC - G06Q 20/202: {Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR} - G06Q 30/0265: {Vehicular advertisement} - G06Q 30/0268: {at point-of-sale [POS]} - G09F 21/04: by land vehicles - G09F 21/049: {giving information to passengers inside the vehicles} - H04H 20/62: for transportation systems, e.g. in vehicles - H04N 5/775: between a recording apparatus and a television receiver - H04N 7/18: Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast - H04N 21/4122: {additional display device, e.g. video projector (digital output for controlling a plurality of local displays G06F3/1423)} - H04N 21/41415: {involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk} - H04N 21/41422: {located in transportation means, e.g. personal vehicle (arrangements specially adapted for transportation systems in broadcast systems H04H20/62)} - H04N 21/43637: {involving a wireless protocol, e.g. Bluetooth®, RF or wireless LAN [IEEE 802.11] (arrangements for wireless networking or broadcasting of information in indoor or near-field type systems H04B10/114)} - H04N 21/4532: {involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)} - H04N 21/8106: {involving special audio data, e.g. different tracks for different languages} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS - H04H: BROADCAST COMMUNICATION (multiplex communication H04J; pictorial communication aspects of broadcast systems H04N) - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract An audio-visual presentation system delivering a presentation to a vehicle passenger compartment is provided that includes a video display mounted external to a vehicle passenger compartment and viewable from within the compartment. A controller provides a video signal to the display and an audio signal. The audio signal is broadcast by an antenna coupled to the controller as a radio frequency is received by a vehicle radio and discernable to a vehicle sound system. The audio-visual presentation system is particularly well suited as a method of education and sale regarding vehicle service products. Rather than providing a discernable audio signal through a vehicle sound system, it is appreciated that a portable radio set is readily placed within a vehicle passenger compartment or the audio signal delivered via a wireless network. A still further advantage is realized by providing a technician servicing the vehicle with a microphone operative to interrupt the audio signal of the presentation so as to convey vehicle service information regardless of whether the presentation is viewed within the vehicle compartment or in a remote waiting room. The audio-visual presentation is readily tailored to the past viewing and/or purchase history of a potential customer. ## Claims ### Claim 1 An audio-visual point of sale presentation system delivering a presentation to a vehicle passenger compartment comprising: a video display mounted external to a vehicle passenger compartment and viewable therefrom at a point of sale and playing a video input signal of the point-of-sale presentation; a controller providing the video signal to said display and a corresponding audio signal; and an antenna coupled to said controller broadcasting the audio signal as an amplitude modulation or frequency modulation radio frequency representing the audio signal of the presentation, the radio frequency audio signal received by an existing vehicle radio tuned to receive the radio frequency audio signal and discernable through a vehicle sound system to deliver the presentation to the vehicle passenger compartment wherein the controller recalls information about a vehicle or a vehicle occupant wherein upon subsequent return of the vehicle or the vehicle occupant to the point-of-sale to provide a subsequent presentation based on a customer history. ### Claim 2 (depends on 1) The system of claim 1 wherein the radio frequency carrying the audio signal is an amplitude modulation waveform. ### Claim 3 (depends on 1) The system of claim 1 further comprising a user interface. ### Claim 4 (depends on 1) The system of claim 1 wherein said user interface is a remote infrared controller. ### Claim 5 (depends on 1) The system of claim 1 wherein said user interface is a keypad. ### Claim 6 (depends on 1) The system of claim 1 wherein said user interface is a touch screen within said display. ### Claim 7 (depends on 1) The system of claim 1 further comprising a repositionable arm from which said display extends. ### Claim 8 (depends on 1) The system of claim 1 further comprising a network connection for loading a digital file to said controller, said file containing a controller readable format of the presentation. ### Claim 9 (depends on 1) The system of claim 1 further comprising a second display and a second antenna, said second display and said second antenna operable independent of said video display and said antenna wherein said controller provides the video signal to said second display and the audio signal to the second antenna. ### Claim 10 (depends on 1) The system of claim 1 further comprising a technician microphone operative to interrupt the radio frequency. ### Claim 11 (depends on 1) The system of claim 1 further comprising a scanner or radio frequency reader external to the vehicle passenger compartment operative to read a vehicle-unique code. ### Claim 12 A method of a point-of sale presentation for purchase of a good or service at a vehicle comprising: providing a sales presentation through a visual display external to a vehicle passenger compartment at a point of sale and playing a video input signal of the point-of-sale presentation, the visual display being viewable from the vehicle passenger compartment; transmitting a radio frequency audio signal at a predetermined frequency in concert with the visual display; playing said radio frequency audio signal through an existing vehicle radio tuned to receive the radio frequency in concert with the visual display to induce the purchase of the good or the service; and providing a vehicle occupant with an opportunity for the purchase of the good or the service associated with the sales presentation; and recalling information about the vehicle or a vehicle occupant upon subsequent return of the vehicle or the vehicle occupant to the point-of-sale to provide a subsequent sales presentation based on customer history. ### Claim 13 (depends on 12) The method of claim 12 further comprising allowing the vehicle occupant to select said presentation. ### Claim 14 (depends on 12) The method of any claim 12 further comprising querying the vehicle occupant to provide information. ### Claim 15 (depends on 12) The method of claim 12 wherein the vehicle occupant enters responses to the querying step through a user interface in electronic communication with said visual display. ### Claim 16 (depends on 12) The method of claim 12 further comprising conducting marketing analysis based on purchasing said good or service relative to said presentation. ### Claim 17 (depends on 12) The method of claim 12 further comprising storing information about a vehicle or the vehicle occupant. ### Claim 18 (depends on 17) The method of claim 17 wherein vehicle information is collected from a source selected from the group consisting of: a barcode, license plate number, vehicle identification number, and radio frequency identification tag. ### Claim 19 (depends on 12) The method of claim 12 wherein said visual display is an integrated active signage system operative as a billboard or drive-through placard. ### Claim 20 An audio-video presentation system delivering a point-of-sale presentation to a vehicle passenger compartment comprising: a video display mounted external to a vehicle passenger compartment and viewable therefrom at a point of sale and playing a video input signal of the point-of-sale presentation; a controller providing the video signal to said display and a corresponding audio signal; and an antenna coupled to said controller broadcasting the audio signal as an amplitude modulation or frequency audio signal modulation radio frequency representing the audio signal of the presentation, the radio frequency audio signal received by a portable radio set placed within the vehicle passenger compartment tuned to receive the radio frequency audio signal to deliver the presentation to the vehicle passenger compartment wherein upon subsequent return of the vehicle or the vehicle occupant to the point-of-sale to provide a subsequent presentation based on a customer history. ### Claim 21 (depends on 20) The system of claim 20 wherein said radio set is selected from the group consisting of: a handheld radio and a headset. ### Claim 22 (depends on 20) The system of claim 20 further comprising a user interface. ### Claim 23 (depends on 20) The system of claim 20 further comprising a technician microphone operative to interrupt the radio frequency audio signal.