# US 7,607,989 B2 · Systems of sport performance enhancement and marketing

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- Number: US 7,607,989 B2
- Document ID: US7607989B2
- Status: Granted
- Kind: B2
- Application number: 10/199,194
- Filed: 2002-07-19
- Published: 2003-11-06
- Granted: 2009-10-27
- Earliest claimed: 2002-05-03
- Assignees: Santangelo Capital Investments, LLC
- Inventors: Keith E. Hess; Sheralyn D. Hess
- Web page: https://patentgrep.com/patent/US7607989B2

## CPC

- A63B 53/00: Golf clubs
- G09F 23/0066: {on sports articles, e.g. golf clubs}
- A63B: APPARATUS FOR PHYSICAL TRAINING, GYMNASTICS, SWIMMING, CLIMBING, OR FENCING; BALL GAMES; TRAINING EQUIPMENT (apparatus for passive exercising, massage A61H)
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS

## Abstract

Systems of affecting sports performance are disclosed that provide sensory stimulation and induce a response, such as a psychological or physiologic response, including performance enhancement through sports equipment configuration. Equipment configuration may include sensory stimulation configurations, such as color, image, business designation, or other indicia, provided to sports equipment, potentially through paint processes, and may utilize color psychology to make color or other customized visual, psychological, or physiological dependent choices, creating indicia to produce consistent performance, a vehicle for self-expression, or brand awareness. Marketing systems are further disclosed incorporating indicia configured to sports equipment, such as golf clubs, serving as custom expressive indicia. Further, systems are disclosed that assist consumers in making configuration determinations and purchases employing any or all of the above elements.

## Claims

### Claim 1

A method of marketing, comprising the steps of:
requesting individual information through questions to ascertain an individual characteristic selected from the group consisting of at least one personality characteristic, at least one sport performance characteristic, and at least one psychologic response;
analyzing said individual information to assist an individual to determine custom expressive indicia related to said individual characteristic;
configuring at least one golf device with said custom expressive indicia; and
marketing with said custom expressive indicia,
wherein said step of analyzing comprises the step of analyzing an individual's psychological profile.

### Claim 2 (depends on 1)

A method of marketing as described in claim 1, wherein said step of configuring comprises customizing said custom expressive indicia to induce psychological response.

### Claim 3 (depends on 1)

A method of marketing as described in claim 1, wherein said step of configuring comprises customizing said custom expressive indicia with at least one color.

### Claim 4 (depends on 1)

A method of marketing as described in claim 1, wherein said step of configuring comprises customizing said custom expressive indicia to at least one image.

### Claim 5 (depends on 3)

A method of marketing as described in claim 3, wherein said step of configuring comprises customizing said custom expressive indicia to induce psychological response.

### Claim 6 (depends on 1)

A method of marketing as described in claim 1, wherein said step of configuring comprises configuring with colored indicia.

### Claim 7 (depends on 1)

A method of marketing as described in claim 1 further comprising the step of providing suggestions to said individual regarding golf device indicia.