Media keying for updateable content distribution

A method for distributing and remotely updating information contained on storage media, wherein the information includes a media identifier and a user accesses the information by connecting the media to an electronic device, which may be adapted to connect to or selectively connected to a network, the method comprising the steps of:

• creating original information on a content server and storing the original information on the media, wherein the original information is customized according to time and location of distribution;
• identifying a user of the media by associating the media identifier with a user ID, wherein the user ID is linked to personal identifying information of the user and the media identifier is associated with the user ID using a keying application;
• transmitting the user ID and media identifier to the content server to access a profile of the user, wherein the profile is based on factors including:
• a past history of transactions, demographic information received from the user, and the location of original distribution of the media;
• and creating updated information and transmitting the updated information to the electronic device.

A method of keying and updating information stored on external storage media, comprising the steps of:

• (a) providing one or more network connected content servers having information content;
• (b) providing a suitable type of external storage media;
• (c) storing onto the storage media predefined static content, updateable content, a keying application, and an associated keying application source ID for identifying either or both the distribution point of the media and/or the identity/profile of an end user who will be given the storage media;
• (d) distributing the storage media to one or more end users;
• (e) accessing the storage media distributed to the end user using a network connected media accessing/reading device;
• (f) launching the keying application stored on the external storage media;
• (g) establishing a network connection using the keying application;
• (h) retrieving the user ID locally from the network connected media accessing/reading device and sending it to the content server;
• and
• (I) delivering custom content to the end user from the content server to the keying application for display on the network connected media accessing/reading device;
• and
• (i)(1) if the storage media containing the keying application is non-recordable, using the keying application to record the user ID on the network connected media accessing/reading device running the keying application.

A system for keying media that allows for the distribution of updateable content to an end user, said system comprising:

• an external media storage device;
• a keying application stored on said external media device;
• a unique source ID specific to said external media device;
• a network connected proprietary content server, said server including updated information content;
• and
• an end user network connected display device;
• wherein said keying application interacts with said proprietary content server for the network connected display device via the network connection, and said updated information content is provided to said end user network connected display device when the end user runs said keying application on said network-connected display device;
• and wherein if said external storage media containing said keying application is non-recordable, said keying application records the user ID on the local electronic device running said keying application.