System and method for identifying optimal marketing offers

A computer readable medium having code for causing a processor to identify optimal marketing offers, the computer readable medium comprising:

• code adapted to collect and analyze information associated with a plurality of potential marketing offers;
• code adapted to identify a plurality of marketing offers, from the plurality of potential marketing offers, that are eligible for inclusion in a marketing campaign, based on a plurality of predetermined criteria and the collected information, where the plurality of potential marketing offers are evaluated for eligibility on a household level, a prospect level and an offer level;
• code adapted to calculate a measure of profitability and response rate for each of the identified eligible marketing offers, where the measure of response rate for each of the eligible marketing offers comprises a net response rate (NRR) calculated based on an associated time degradation factor;
• and
• code adapted to identify at least one optimal marketing offer from the eligible marketing offers based at least in part on the measure of profitability and response rate for each of the eligible marketing offers.

A system for identifying optimal marketing offers, the system comprising:

• a processor;
• a computer readable medium storing:
• a data analysis module configured to collect and analyze information associated with a plurality of potential marketing offers;
• an identification module configured to identify a plurality of marketing offers, from the plurality of potential marketing offers, that are eligible for inclusion in a marketing campaign, based on a plurality of predetermined criteria and the collected information, where the plurality of potential marketing offers are evaluated for eligibility on a household level, a prospect level and an offer level;
• a calculation module configured to calculate a measure of profitability and response rate for each of the identified eligible marketing offers, where the measure of response rate for each of the eligible marketing offers comprises a net response rate (NRR) calculated based on an associated time-degradation factor;
• and
• an optimization module configured to identify at least one optimal marketing offer from the eligible marketing offers based at least in part on the measure of profitability and response rate for each of the eligible marketing offers.

A system for identifying optimal marketing offers, the system comprising:

• means for collecting and analyzing information associated with a plurality of potential marketing offers;
• means for identifying a plurality of marketing offers, from the plurality of potential marketing offers, that are eligible for inclusion in a marketing campaign, based on a plurality of predetermined criteria and the collected information, where the plurality of potential marketing offers are evaluated for eligibility on a household level, a prospect level and an offer level;
• means for calculating a measure of profitability and response rate for each of the identified eligible marketing offers, where the measure of response rate for each of the eligible marketing offers comprises a net response rate (NRR) calculated based on an associated time-degradation factor;
• and
• means for identifying at least one optimal marketing offer from the eligible marketing offers based at least in part on the measure of profitability and response rate for each of the eligible marketing offers.