Method and system for selecting data items for service requests

A method, comprising:

• activating with a wireless device a transponder device via a wireless interrogation signal;
• receiving at the wireless device information from the transponder device in response to the interrogation signal, the received information comprising at least an application identifier and content data associated therewith;
• selecting with a processor in the wireless device at least one stored application in the wireless device, for activation based on the received application identifier;
• and
• feeding with the processor the associated content data to the at least one activated application.

A computer program product comprising a computer useable medium having computer program logic recorded thereon for enabling a processor in a communications device, the computer program logic comprising:

• program code for enabling the processor to cause the device to activate a transponder device via a wireless interrogation signal;
• program code for enabling the processor to cause the device to receive information from the transponder device in response to the interrogation signal, the received information comprising at least an application identifier and content data associated therewith;
• program code for enabling the processor to cause the device to select at least one stored application for activation based on the received application identifier;
• and
• program code for enabling the processor to cause the device to feed the associated content data to the at least one activated application.