System and method of arranging delivery of advertisements over a network such as the internet

A system of arranging the delivery of advertisements over a network, an agent managing said system, said system comprising an agent's server having:

• a response measurement module, said response measurement module counting the number of specific responses made at a web site of an advertiser through an ad space of a network medium;
• and
• an administration module, said administration module making a statistical report for analysis of the counted responses and delivering said statistical report through said agent's server to the advertiser so that the advertiser can estimate the effectiveness of an advertisement on said network,
• wherein said web site includes an entrance page which is linked from said ad space, an action page which is linked from the entrance page and where a user of said network may proceed to make at least one specific action of defined responses to be made by the user as a consequence of the advertisement on said network, and an action process module which responds to said specific action for processing the same,
• wherein said administration module produces said statistical report listing a page access number that is the number of the accesses to the entrance page of said web site during a predetermined period of time, an action access number that is the number of accesses to said action page, and a result number that is the number of the access to said action process module,
• wherein said statistical report includes a proceeder rate, which is the ratio of the action access number to said page access number, and a completer rate, which is the ratio of the result number to said page access number.

A method of arranging the delivery of advertisements over a network by an agent's server, said method comprising the steps of:

• counting the number of specific responses made at a web site of an advertiser through an ad space of a network medium;
• and
• making a statistical report for analysis of the counted responses and delivering said statistical report through said agent's server to the advertiser so that the advertiser can estimate the effectiveness of an advertisement on said network,
• wherein said web site includes an entrance page that is linked from said ad space, an action page that is linked from the entrance page and where a user of said network may proceed to make at least one specific action of defined responses to be made by the user as a consequence of the advertisement on said network, and an action process module which responds to said specific action for processing the same,
• wherein said administration module produces a statistical report listing a page access number that is the number of the accesses to the entrance page of said web site during a predetermined period of time, an action access number that is the number of accesses to said action page, and a result number that is the number of actions made in response to an action object for necessitating processing at said action process module;
• wherein said statistical report includes a proceeder rate, which is the ratio of the action access number to said page access number, and a completer rate, which is the ratio of the result number to said page access number.