A control method for a liquid crystal display apparatus which includes a liquid crystal display panel operable to display an image according to an image signal at a position thereof according to a synchronizing signal, and a cold cathode fluorescent lamp apparatus disposed on a rear side of the liquid crystal display panel and including a cold cathode fluorescent lamp including an optically transparent sealed vessel containing a gas and having a fluorescent material disposed on an inner surface thereof, the gas emitting light when electrons collide therewith, and the fluorescent material reacting with the light, first and second internal electrodes disposed inside the sealed vessel and formed at least partially from an electron emitting material, and first and second external electrodes disposed in a spaced relationship from each other on an outer surface of the sealed vessel, the control method comprising:
- applying an ac voltage between the first and second external electrodes for a predetermined period of time according to the synchronizing signal to cause the electrons and the gas to collide with each other;
- and
- controlling the polarity direction and the passage and blocking of dc current flow in the cold cathode fluorescent lamp while the collisions between the electrons and the gas continue.