Method for detecting fraudulent internet traffic
AssigneeEmergency 24, Inc.
InventorsMelissa Schneider, Arsen Vladimirskiy
Life of this patent
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Abstract
A method of detecting fraudulent Internet traffic sent from a first web site to a second web site including providing a first web site database having a list of first web sites likely to send bad traffic, providing a link to the second web site on the first web site, after an Internet user having a web browser clicks on the link, transferring the Internet user to an intermediate web site that gathers information from the Internet user web browser; and determining if a validation request is required.
Claims26
A method of detecting fraudulent Internet traffic sent from a first web site to a second web site comprising:
- providing a first web site database having a list of first web sites likely to send bad traffic;
- providing a hypertext link to the second web site on the first web site;
- transferring an Internet user to an intermediate web site after the Internet user clicks on the hypertext link on the first web site;
- gathering information at the intermediate web site from the Internet user to determine if the first web site is found in the list of first web sites likely to send bad traffic;
- and
- performing at least one of the following steps:
- providing a validation request to the Internet user if the first web site is found in the list of first web sites likely to send bad traffic;
- and
- transferring the Internet user to the second web site if the first web site is not in the list of first web sites likely to send bad traffic.
A method of determining if an affiliate web site sends bad traffic to an advertiser web site in a system comprising an affiliate web site providing an advertiser link to an advertiser web site, the affiliate web site receiving compensation if an Internet user having a web browser clicks on the advertiser link and causes the transmission of the advertiser web site to the Internet user, the method comprising:
- determining if the web browser has cookies enabled;
- determining a language of the web browser;
- determining an amount of time that the Internet user spends on the advertiser web site;
- determining a total amount of times that the affiliate web site causes the transmission of the advertiser web site to the Internet user;
- and
- analyzing at least one of the web browser cookies, the language of the web browser, the amount of time the Internet user spends on the advertised website and the total amount of times the affiliate web site causes the transmission of the advertiser web site to the Internet user to determine if the affiliate web site is likely to send bad traffic;
- and
- adding the affiliate web site to a list of affiliate web sites likely to send bad traffic if the affiliate is determined as likely to send bad traffic, wherein a subsequent Internet user referred from the affiliate web site is required to respond to a validation request prior to the transmission of the advertiser web site to the subsequent Internet user.
A method of determining if an affiliate web site sends bad traffic to an advertiser web site, the method comprising the steps of:
- receiving at an affiliate web site a keyword search from an Internet user having a web browser;
- providing at least one advertiser link to an advertiser web site on the affiliate web site;
- transferring an Internet user to an intermediate web site alter the Internet user clicks on the advertiser link on the affiliate web site;
- gathering information at the intermediate web site from the Internet user to determine the keyword search;
- electronically comparing the keyword search to the advertiser web site to detect bad traffic by determining if the keyword search is relevant to the advertiser web site;
- and performing at least one of the following steps:
- providing a validation request to the Internet user if the keyword search is not relevant to the advertiser web site;
- and
- transferring the Internet user to the advertiser web site if the keyword search is relevant to the advertiser web site.
Dependencies are inferred from the claim text.