Contextual mobile content placement on a mobile communication facility
OwnerJorey Ramer, Adam Soroca +1inventors
InventorsJorey Ramer, Adam Soroca, Dennis Doughty
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Abstract
In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.
Claims13
A method for presenting an advertisement in association with a web page displayed on a mobile communication facility, the method comprising the steps of:
- determining a first relevancy score based upon a statistical association between at least a first advertisement and one or more keywords;
- determining a second relevancy score based upon a statistical association between at least a second advertisement and the one or more keywords;
- receiving a web page request from the mobile communication facility;
- receiving contextual information from the web page, wherein the contextual information includes at least the one or more keywords;
- and
- presenting the first advertisement in association with the web page to be displayed on the mobile communication facility based upon a determination that the first relevancy score is greater than the second relevancy score.
Dependencies are inferred from the claim text.