Method and system for providing preference based location aware content

A system, comprising:

• a database for storing data associated with retrieving location specific downloadable content, wherein the database stores data associated with user profile information comprising at least one of:
• a user subject matter preference and a user token;
• and
• a network element communicatively coupled to a network and is configured to:
• receive data from a Global Positioning System (GPS) enabled device wherein the data comprises information relating at least in part to retrieving the location specific downloadable content,
• search for location specific downloadable content based on the stored data in the database, based on at least one user subject matter preference, and based on the data, and
• send the location specific downloadable content to the Global Positioning System (GPS) enabled device.

A method, comprising:

• receiving data associated with retrieving location specific downloadable content for a Global Positioning System (GPS) enabled device via a network;
• retrieving the location specific downloadable content at least based on an approximate location of the Global Positioning System (GPS) enabled device;
• formulating a search query at least based on a request for location specific downloadable content and a user subject matter preference;
• receiving one or more search results from the search query;
• requesting confirmation from a user, based on a user rule, prior to sending the location specific downloadable content;
• receiving confirmation from the user;
• and
• sending the location specific downloadable content to the Global Positioning System (GPS) enabled device via the network.