Minimizing thickness of deadfronted display assemblies

An apparatus to allow for a minimization of a thickness of a dead-fronted display assembly, the apparatus comprising:

• a label layer, disposed in a user visible interface of a front bezel, in which an icon is etched;
• a multi-layer printed circuit board (PCB), abutting a rear surface of the label layer and being configured to form a light source housing that positionally corresponds to that of the icon in which central PCB layers define a central portion of the light source housing as having a first diameter, an intermediate PCB layer, which is adjacent to and forward of the central PCB layers, defines a neck portion of the light source housing as having a second diameter, which is larger than the first diameter, a forward PCB layer, which is adjacent to and forward of the intermediate PCB layer, defines a front portion of the light source housing as having a third diameter, which is larger than the second diameter, and rear PCB layers, which are adjacent to a rear of the central PCB layers, define a rear portion of the light source housing as having a fourth diameter which is larger than the first diameter;
• a light source assembly, including a substrate, which is fixedly recessed in the rear portion of the light source housing, and a light emitting portion, supported by the substrate, from which light is emitted toward at least the icon;
• and
• solder plating, disposed on interior surfaces defined by said first through fourth diameters of the light source housing, to reflect light that is emitted by the light source in an initial direction, which is directed away from the preselected icon, in a new direction, which is directed toward the preselected icon.