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US 7,519,588 B2Granted
Keyword characterization and application
AssigneeEfficient Frontier
InventorZachary Mason
Life of this patent
Estimating the term…
Abstract
Methods, apparatuses, and articles for receiving a collection of documents and/or objects determined to be potentially relevant to a keyword, and processing the collection of documents and/or objects to extract one or more keyword characterizations for use as proxies for the keyword, are described herein. In various embodiments, the one or more keyword characterizations may be used to compute a measure of keyword similarity for the keyword, facilitate keyword behavior modeling of the keyword, and/or find one or more advertisements.
Claims31
A method comprising:
- receiving, by a computing device, a first collection of documents and/or objects determined by a first process to be relevant to a keyword, wherein the first process comprises searching a multiplicity of documents and/or objects;
- processing, by the computing device, the first collection of documents and/or objects to extract one or more keyword characterizations from within at least one of the documents and/or objects of the first collection, wherein the processing comprises generating, by the computing device, a spectrum of n-grams to characterize the one or more keywords, where n is an integer equal to or greater than 1;
- and
- receiving, by the computing device, a second collection of documents and/or objects determined by a second process to be relevant to the one or more keyword characterizations, wherein the second process comprises using at least one of the one or more keyword characterizations as proxies for the keyword.
1 more element
An apparatus comprising:
- a processor;
- and
- a generator, operated by the processor and adapted to
- receive a first collection of documents and/or objects determined by a first process to be relevant to a keyword, wherein the first process comprises searching a multiplicity of documents and/or objects,
- process the collection of documents and/or objects to extract one or more keyword characterizations from within at least one of the documents and/or objects of the first collection, and
- receive a second collection of documents and/or objects determined by a second process to be relevant to the one or more keyword characterizations, wherein the second process comprises using the one or more keyword characterizations as proxies for the keyword;
- wherein said process the collection of documents and/or objects comprises generation of a spectrum of n-grams to characterize the one or more keywords, where n is an integer equal to or greater than 1.
4 more elements
An article of manufacture comprising:
- a storage medium;
- and
- a plurality of programming instructions designed to program an apparatus and enable the apparatus to
- receive a collection of documents and/or objects determined by a first process to be relevant to a keyword, wherein the first process comprises searching a multiplicity of documents and/or objects;
- and
- process the collection of documents and/or objects to extract one or more keyword characterizations from within at least one of the documents and/or objects of the first collection, the one or more keyword characterizations to be used as proxies for the keyword in a second process, wherein the second process comprises searching a multiplicity of documents and/or objects;
- wherein process comprises generation of a spectrum of n-grams to characterize the one or more keywords, where n is an integer equal to or greater than 1.
4 more elements
Dependencies are inferred from the claim text.