Advertising sign and method of making same

In combination with a free standing security system having first and second sides and which is adapted to be arranged in proximity to an ingress/egress opening to a store, with said free standing security system further including a detection apparatus arranged between top and bottom edges of said security system, an advertising sign having a one-piece flexible substrate having top and bottom edges and first and second opposed side edges, with said substrate further having first and second generally parallel and planar surfaces extending across and between the edges of said substrate, and with a multicolor advertisement being imprinted in a predetermined pattern across all or substantially the entirety of one of said planar surfaces with solvent inks thereby yielding protection to said substrate against exposure to atmospheric elements thereby prolonging the usefulness of the sign during use, and with the two opposed side edges of said substrate being operably secured to each other so as to form an elongated and replacable sleeve-like advertisement, with said sleeve-like advertisement being sized such that, after being fitted about and along said security system, a distance between the top and bottom edges of said substrate is less than a distance between the top and bottom edges of said free standing security system but with more than 60% of both sides of said free standing security system being covered by said replacable sleeve such that the multicolored advertisement on both sides of said sign allows said security system to also serve as a point-of-purchase advertising media viewable from either side of said free standing security system whereby guaranteeing at least two visual impressions are presented to every person passing the security system.

A method of forming an advertising sign adapted to be arranged for use with for use with a security system extending upwardly from a floor, with said security system having a detection apparatus arranged in operable combination therewith, said method comprising the steps of:

• providing a sized substrate formed from a synthetic material and having a top and bottom edges along with a pair of generally parallel and opposed side edges, said substrate also having two generally planar surfaces extending between said top, bottom and said side edges;
• providing an opening having a closed margin in said substrate such that said opening extends between and opens to the two planar surfaces of said substrate, with the closed margin of said opening being spaced a predetermined distance from one of said top and bottom edges and at least one of said side edges such that, with the bottom edge of an imprinted substrate being arranged adjacent to the floor, alignment is affected between said opening in said substrate and said detection apparatus of said security system;
• printing advertising copy across all or substantially an entire surface area defined by one of said planar surfaces on said substrate using multicolored solvent ink, with said solvent ink providing a coating over said substrate whereby protecting said sign against atmospheric elements which could damage said sign;
• securing the opposed side edges of said substrate to each other so as to form an elongated sleeve like advertisement having a pair of axially aligned open ends, with said sides of said substrate being secured so as to size the sleeve-like advertisement to snugly fit over and along the upstanding security system, with the closed margin of said opening facilitating proper alignment of the multicolor advertise copy on said sign relative to the upstanding security system such that said imprinted substrate arranged about said security system allows said security system to also serve as a point-of-purchase advertising media.