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US 7,493,641 B2Granted
Method and system for displaying advertisements in an electronic program guide
AssigneeStarsight Telecast, Inc.
InventorsBrian Lee Klosterman, Steven Schein
Life of this patent
Estimating the term…
Abstract
A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user.
Claims39
A method for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a vertical height;
- selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
- simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same height as the vertical height of the each row;
- and
- in response to receiving a user input, navigating a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
2 more elements
A method for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a horizontal length;
- selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
- simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same length as the horizontal length of the each row;
- and
- in response to receiving a user input, navigating a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
2 more elements
A method for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
- displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a vertical height;
- selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
- simultaneously displaying the selected advertisement adjacent to the scrollable program schedule region, wherein the selected advertisement has a height less than twice the vertical height of the each row;
- and
- in response to receiving a user input, navigating a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
2 more elements
A system for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
- means for displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a vertical height;
- means for selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
- means for simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same height as the vertical height of the each row;
- and
- means for navigating, in response to receiving a user input, a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
2 more elements
A system for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
- means for displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a horizontal length;
- means for selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
- means for simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same length as the horizontal length of the each row;
- and
- means for navigating, in response to receiving a user input, a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
2 more elements
A system for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
- means for displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a vertical height;
- means for selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
- means for simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has a height less than twice the vertical height of the each row;
- and
- means for navigating, in response to receiving a user input, a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
2 more elements
Dependencies are inferred from the claim text.