Lamp strip assembly

A lamp strip assembly comprising:

• a lamp and an elongate reflector, forming a lamp set, mounted in an elongate housing, said elongate reflector comprising a curved reflective portion at one end thereof and said lamp being distanced away from that end along an elongate axis of said elongate housing, wherein said curved reflective portion is adapted to reflect light rays, which are directed from said lamp along said elongate axis towards said curved reflective portion, through a light transmissive element of said elongate housing, and wherein a plurality of the lamp sets are mounted axially one after another in the elongate housing and wherein the elongate reflectors of each of the lamp sets are discrete and separated from each other, and wherein said elongate housing is the only common mounting surface for said lamp and said elongate reflector of each said lamp set, and wherein the curved reflective portion is curved concavely with respect to the light rays impinging thereon, and wherein the lamp of one of the lamp sets, called a first lamp, is mounted underneath the curved reflective portion of an adjacent elongate reflector of an adjacent lamp set, wherein said adjacent elongate reflector blocks light rays from said first lamp from passing unreflected through said light transmissive element and light rays from said first lamp pass through said light transmissive element only by reflection from the elongate reflector belonging to the lamp set of said first lamp.