Back to results
US 7,461,338 B2Granted
Advertising markup language
AssigneeEssociate, Inc.
InventorsMichael Landau, Evan Horowitz
Life of this patent
Estimating the term…
Abstract
A system, method, and computer program are provided for a sophisticated standardized Advertising Markup Language, a co-operative central Advertising Registry, and user-interface enabled advertising functionality.
Claims17
A method for browser/application/system enabled affiliate advertising, the method comprising:
- creating and standardizing an affiliate markup language, wherein the affiliate markup language is used to define an affiliate markup tag, and wherein a webmaster or publisher includes at least one affiliate markup tag in a webpage to enable a browser or application or operating system to control an affiliate advertising;
- creating and administering a central affiliate registry, wherein the central affiliate registry is used for maintaining an advertising network, and wherein the advertising network provides advertising content upon request by the browser or application or operating system;
- and
- the browser or application or operating system controlling the affiliate advertising, wherein the browser or application or operating system communicates with the central affiliate registry to receive advertising content as indicated by a specific affiliate markup tag, and wherein the browser or application or operating system further serves as display medium for the received advertising content.
1 more element
A system including a computer readable medium having instructions for browser/application/system enabled affiliate advertising, wherein the instructions comprise:
- means for creating and standardizing an affiliate markup language, wherein the affiliate markup language is used to define an affiliate markup tag, and wherein a webmaster or publisher includes at least one affiliate markup tag in a webpage to enable a browser or application or operating system to control an affiliate advertising;
- means for creating and administering a central affiliate registry, wherein the central affiliate registry is used for maintaining an advertising network, and wherein the advertising network provides advertising content upon request by the browser or application or operating system;
- and
- means for enabling the browser or application or operating system to control the affiliate advertising, wherein the browser or application or operating system communicates with the central affiliate registry to receive advertising content as indicated by a specific affiliate markup tag, and wherein the browser or application or operating system further serves as display medium for the received advertising content.
1 more element
A computer program embodied on a computer readable medium for browser/application/system enabled affiliate advertising, comprising:
- a code segment for creating and standardizing an affiliate markup language, wherein the affiliate markup language is used to define an affiliate markup tag, and wherein a webmaster or publisher includes at least one affiliate markup tag in a webpage to enable a browser or application or operating system to control an affiliate advertising;
- a code segment for creating and administering a central affiliate registry, wherein the central affiliate registry is used for maintaining an advertising network, and wherein the advertising network provides advertising content upon request by the browser or application or operating system;
- and
- a code segment to enable the browser or application or operating system to control the affiliate advertising, wherein the browser or operating system communicates with the central affiliate registry to receive advertising content as indicated by a specific affiliate markup tag, and wherein the browser or application or operating system further serves as display medium for the received advertising content.
1 more element
A method for browser/application/system enabled affiliate advertising, the method comprising:
- a. creating and standardizing an affiliate markup language, wherein the affiliate markup language is used to define an affiliate markup tag, and wherein a webmaster or publisher includes at least one affiliate markup tag in a webpage to enable a browser or application or operating system to control an affiliate advertising;
- b. creating and administering a central affiliate registry for maintaining an advertising network, wherein the advertising network provides advertising content upon request by the browser or application or operating system, and wherein the central affiliate registry is further used for at least one of:
- assigning a unique universal affiliate identifier for each webmaster or publisher;
- issuing payment of advertising commissions to a specific webmaster or publisher;
- or
- providing a centralized mechanism for reporting advertising statistics;
- and
- c. the browser or application or operating system controlling the affiliate advertising, wherein the browser or application or operating system communicates with the central affiliate registry to receive advertising content as indicated by a specific affiliate markup tag, and wherein the browser or application or operating system serves as display medium for the received advertising content.
5 more elements
A method for browser/application/system enabled affiliate advertising, the method comprising:
- a. creating and standardizing an affiliate markup language, wherein the affiliate markup language is used to define an affiliate markup tag, and wherein a webmaster or publisher includes at least one affiliate markup tag in a webpage to enable a browser or application or operating system to control an affiliate advertising;
- b. creating and administering a central affiliate registry, wherein the central affiliate registry is used for at least one of:
- assigning a unique universal affiliate identifier for each webmaster or publisher;
- establishing an advertising network, said advertising network providing advertising content upon request by the browser or application or operating system;
- issuing payment of advertising commissions to a specific webmaster or publisher;
- or
- providing a centralized mechanism for reporting advertising statistics;
- and
- c. the browser or application or operating system controlling the affiliate advertising, wherein the browser or application or operating system communicates with the central affiliate registry to receive advertising content as indicated by a specific affiliate markup tag, and wherein the browser or application or operating system serves as display medium for the received advertising content.
6 more elements
Dependencies are inferred from the claim text.