Methods and systems for improving a search ranking using population information
AssigneeGoogle Inc.
InventorsSimon Tong, Mark Pearson
Life of this patent
Estimating the term…
Abstract
Systems and methods that improve search rankings for a search query by using data associated with queries related to the search query are described. In one aspect, a search query is received, a population associated with the search query is determined, an article (such as a webpage) associated with the search query is determined, and a ranking score for the article based at least in part on data associated with the population is determined. Algorithms and types of data associated with a population useful in carrying out such systems and methods are described.
Claims46
A method, comprising:
- receiving a search query entered by a user;
- identifying at least a first population group associated with the user;
- determining a first article as being responsive to the search query;
- determining a population signal for the first article based at least in part on the first population group;
- determining a first ranking score for the first article based at least in part on the population signal;
- and
- outputting, in response to the search query, a search result in which the first article is ranked using the first ranking score.
A computer-readable storage medium containing program code, comprising:
- program code for receiving a search query entered by a user;
- program code for identifying at least a first population group associated with the user;
- program code for determining a first article as being responsive to the search query;
- program code for determining a population signal for the first article based at least in part on the first population group;
- program code for determining a first ranking score for the first article based at least in part on the population signal;
- and
- program code for outputting, in response to the search query, a search result in which the first article is ranked using the first ranking score.
Dependencies are inferred from the claim text.