Auction systems and methods for selecting inserts for direct mailings
AssigneeFirst Data Corporation
InventorsChristina Provost, Dan Oswald
Life of this patent
Estimating the term…
Abstract
A method of allocating excess space associated with a primary component includes determining the excess space associated with the primary component, identifying at least one information insert compatible with the excess space, providing an output advertising the excess space, and receiving a request in response to the output. The request may be based at least in part on the at least one information insert. The method also includes associating the at least one information insert with the primary component.
Claims20
A method of allocating excess space associated with a primary component, the method comprising:
- determining the excess space associated with the primary component;
- providing an output advertising the excess space;
- receiving a request in response to the output, wherein the request is based at least in part on at least one information insert compatible with the excess space;
- and
- associating the at least one information insert with the primary component.
A system for allocating excess space associated with a primary component, the system comprising:
- an insertion system;
- a primary component;
- and
- a microprocessor associated with a computer readable medium, wherein the computer readable medium comprises instructions executable by the microprocessor to:
- determine the excess space associated with the primary component;
- provide an output indicating the excess space associated with the primary component;
- receive a request in response to the output indicating the excess space associated with the primary component, wherein the request is based at least in part on at least one information insert compatible with the excess space;
- and
- send a control signal to the insertion system, wherein the control signal indicates the at least one information insert.
Dependencies are inferred from the claim text.