Integrating personal data capturing functionality into a portable computing device and a wireless communication device

A method for integrating personal data capturing functionality into a wireless communication device and for analyzing and supplying feedback information to a user, the method comprising:

• receiving personal data of said user by at least one personal parameter receiver, the personal data comprising step data corresponding to a number of steps counted during an activity of said user;
• capturing the personal data in the wireless communication device;
• periodically transmitting the personal data from the wireless communication device to a network server over a wireless network;
• at the network server, storing in a repository of personal data maintained by, or accessible from, the network server, the personal data from said user;
• at the network server, analyzing the personal data to generate feedback information for said user;
• at the network server, posting the feedback information to a web site that is accessible to said user;
• wherein said receiving, capturing, periodically transmitting, storing, analyzing and posting are performed with respect to personal data for each of a plurality of users received from their corresponding wireless communication devices, and wherein said analyzing further comprises comparing personal data for said user with personal data for at least one other different user from the received personal data from said plurality of users, and wherein posting comprises posting comparisons between the personal data of said user and personal data for said at least one other different user.