Apparatus and method for affixing a supplementary product to a printed product

Apparatus for affixing a supplementary product, in particular a section of adhesive tape, to a printed product, having a number of holding elements which are arranged one after another along a closed circulation path and driven in a circulation direction (U) and have at least one suction element, and having at least one supporting element, the holding elements being capable of picking up a supplementary product at a pick-up point by using the suction element, and the supporting element, in the region of a discharge point, interacting with the holding element in such a way that the supplementary product is pressed onto the printed product, each holding element is assigned a bending element, which is moved along the circulation path together with the holding element and is capable, at least in the region of the discharge point, of bending the supplementary product at least approximately in V shape without gripping the supplementary product actively, holding element, supporting element and bending element interacting in such a way that the supplementary product, reaching over an edge of the printed product, is pressed onto two opposite sides of the printed product.