Visual effect apparatus for displaying interlaced images using block out grids

A container adapted for producing a graphical image observable by a viewer external to the container, comprising:

• a container wall having a front portion and a rear portion separated by a distance, the container wall defining an interior space for receiving a volume of a liquid;
• an interlaced image positioned proximate to the rear portion comprising a plurality of image segments;
• and
• a block out grid positioned proximate to the front portion comprising a plurality of elongated block out bars spaced apart by viewing gaps, the block out bars being wider than the viewing gaps which have a width corresponding to the width of one of the image segments, wherein the viewing gaps are at least translucent and the block out bars at least partially block light, whereby one of a plurality of subsets of the image segments is viewable through the viewing gaps at a particular viewing angle.

A method of fabricating a container adapted to produce a graphical image, comprising:

• providing a container comprising a container wall with a first portion and a second portion spaced apart from the first portion, the container wall comprising a substantially transparent material;
• providing a flexible, wraparound label having a thickness between about 2 mils and about 16 mils;
• providing a block out grid on a first portion of the label, the block out grid including a plurality of lines blocking passage of light that are spaced apart by viewing gaps that allow at least some light to pass through the label;
• providing an interlaced image on a second portion of the label;
• and
• applying the label to the container wall, wherein the interlaced image is positioned proximal to the second portion of the container wall and the block out grid is positioned proximal to the first portion of the container wall and wherein at least a portion of the interlaced image is viewable through the block out grid and the label.