Method and system for delivery of targeted commercial messages
AssigneeiPool Corporation
InventorThomas E. Coleman
Life of this patent
Estimating the term…
Abstract
A method for delivery of targeted commercial messages. The method comprises assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers, developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages, applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages, and presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.
Claims16
A method for delivery of targeted commercial messages, comprising:
- assembling a plurality of potential purchaser profiles in an electronic file, wherein assembling the plurality of potential purchaser profiles includes assembling purchaser-supplied information and assembling verified information, wherein assembling verified information includes:
- accessing at least one third party database and collecting purchase transactional information for the potential purchasers using the at least one third party database;
- and
- supplementing and identifying discrepancies in the purchaser-supplied information using the purchase transactional information;
- presenting the plurality of purchaser profiles in the electronic file to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
- developing commercial message selection criteria for selecting from potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
- applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages;
- and
- presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.
An apparatus for delivery of targeted commercial messages, comprising:
- executable programs embedded in a computer readable medium when processed by a processor to execute:
- assembling a plurality of potential purchaser profiles in an electronic file, the plurality of potential purchaser profiles including both purchaser-supplied information and verified information, the verified information including collected purchasing transaction information for the potential purchasers from at least one third party database stored in a computer readable medium;
- supplementing and identifying discrepancies in the purchaser-supplied information using the purchase transactional information;
- presenting the plurality of purchaser profiles in the electronic file to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;
- developing commercial message selection criteria for selecting from potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;
- applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages;
- and
- presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.
Dependencies are inferred from the claim text.