Electronic television program guide schedule system and method

A system for using an interactive television application to display promotional information for a user on a display on which video for a given television channel is displayed, comprising:

• means for displaying promotional information comprising a promotional video and program listings information simultaneously with the video for the given television channel in response to a user input using the interactive television application, wherein the program listings information comprises a title of a program.

A system for using an interactive television application to display promotional information for a user on a display on which video for a given television channel is displayed, comprising:

• a display device;
• and
• control circuitry configured to direct the display device to display promotional information comprising a promotional video and program listings information simultaneously with the video for the given television channel in response to a user input using the interactive television application, wherein the program listings information comprises a title of a program.

Data storage medium for an interactive television system that displays promotional information for a user on a display on which video for a given television channel is displayed, the data storage medium comprising program logic recorded thereon for:

• responsive to a user input, displaying promotional information comprising a promotional video and program listings information simultaneously with the video for the given television channel using an interactive television application, wherein the program listings information comprises a title of a program.

A method for using an interactive television application to display promotional information for a user on a display on which program listings information is displayed, comprising:

• responsive to a user input, displaying program listings information comprising a title of a program using the interactive television application, wherein the user can use a remote control to navigate to and select the program listings information;
• and
• displaying promotional information comprising a promotional video simultaneously with the program listings information using the interactive television application.

A system for using an interactive television application to display promotional information for a user on a display on which program listings information is displayed, comprising:

• means for displaying program listings information comprising a title of a program in response to a user input using the interactive television application, wherein the user can use a remote control to navigate to and select the program listings information;
• and
• means for displaying promotional information comprising a promotional video simultaneously with the program listings information using the interactive television application.

Data storage medium for an interactive television system that displays promotional information for a user on a display on which program listings information is displayed, the data storage medium comprising program logic recorded thereon for:

• responsive to a user input, displaying program listings information comprising a title of a program using an interactive television application, wherein the user can use a remote control to navigate to and select the program listings information;
• and
• displaying promotional information comprising promotional information simultaneously with the program listings information using the interactive television application.