A process for producing a polyvinylacetal resin, comprising feeding a reaction fluid comprising polyvinyl alcohol, an aldehyde and an acid catalyst into a first reactor, to carry out an acetalization reaction, discharging the reaction fluid wherein the acetalization degree has reached from 10 to 60 mol %, and feeding the same into a second reactor to carry out a further reaction to bring the acetalization degree of polyvinylacetal to at least 65 mol %, wherein the polyvinylacetal resin has a specific surface area of from 1.50 to 3.50 m2/g a bulk density of from 0.12 to 0.19 g/cm3, an average particle diameter of from 0.5 to 2.5 μm and a metal content of at most 80 ppm.