System and method providing customer incentive to purchase non-fuel products and services

A system for providing an incentive for a customer to purchase non-fuel products or services at a store that sells the products or services and fuel, said system comprising:

• means for detecting that the customer purchased a number of non-fuel products or services in a first visit to the store, and that the customer purchased a number of non-fuel products or services in a second visit to the store;
• means for providing the customer with a first reward entitling the customer to a first amount of free fuel in exchange for purchasing the non-fuel products or services in the first visit, and for providing the customer with a second reward entitling the customer to a second amount of free fuel in exchange for purchasing the non-fuel products or services in the second visit;
• means for identifying the customer during a subsequent fueling transaction;
• and
• means for dispensing an amount of free fuel to the customer equal to the total of the first and second amounts of free fuel.

A computer-implemented method of providing an incentive for a customer to purchase non-fuel products or services at a first retail store, said method comprising:

• detecting that the customer purchased a number of non-fuel products or services in a first visit to the first retail store;
• providing the customer with a first reward entitling the customer to a first amount of free fuel in exchange for purchasing the non-fuel products or services in the first visit;
• detecting that the customer purchased a number of non-fuel products or services in a second visit to the first retail store;
• providing the customer with a second reward entitling the customer to a second amount of free fuel in exchange for purchasing the non-fuel products or services in the second visit;
• identifying the customer during a subsequent fueling transaction at a fueling station having a cross-marketing agreement with the retail store;
• and
• dispensing by the fueling station, an amount of free fuel to the customer equal to the total of the first and second amounts of free fuel.

A computer-implemented method of providing an incentive for a customer to purchase non-fuel products or services at a plurality of retail stores, said method comprising:

• detecting that the customer purchased a number of non-fuel products or services in a visit to a first retail store;
• providing the customer with a first reward entitling the customer to a first amount of free fuel in exchange for purchasing the non-fuel products or services in the visit to the first retail store;
• detecting that the customer purchased a number of non-fuel products or services in a visit to a second retail store;
• providing the customer with a second reward entitling the customer to a second amount of free fuel in exchange for purchasing the non-fuel products or services in the visit to the second retail store;
• storing the first and second rewards in a rewards database;
• identifying the customer during a subsequent fueling transaction at a fueling station having a cross-marketing agreement with the first and second retail stores;
• retrieving the first and second rewards from the rewards database;
• and
• dispensing by the fueling station, an amount of free fuel to the customer equal to the total of the first and second amounts of free fuel.