Online digital image-based product ordering system

Order servicing equipment that allows customers to place on-line orders for prints of digital images taken by a photographer at an event, comprising:

• at least one order servicing computer, wherein the order servicing computer is provided with the digital images taken by the photographer and is provided with customer information including a customer list that includes names of the customers for the event, wherein the order servicing computer uses an assignment title to identify the event, wherein the order servicing computer is configured to provide the customers with an on-line opportunity to select the given event from a list of events, wherein in at least some of the digital images a customer in the customer list is a subject of the digital image, wherein the order servicing computer is configured to use the customer information in providing each of the customers with an opportunity to place an on-line order for a print of at least one of the digital images to be mailed to the customer.

Order servicing equipment that allows customers to place on-line orders for prints of digital images taken by a photographer at an event, wherein at least some of the digital images include the customers, comprising:

• at least one order servicing computer, wherein the order servicing computer is provided with the digital images taken by the photographer and is provided with customer information identifying at least some of the customer in the digital images, wherein the order servicing computer is configured to allow the customers to view the digital images over the Internet using a web browser, wherein the order servicing computer is configured to provide the customers with opportunities to order wood and metal framed prints of the digital images over the Internet, wherein at least one of the customers was originally photographed against a solid color background to produce a digital image and wherein that digital image was manipulated to replace the solid color background with a new background, and wherein the order servicing computer is configured to provide the customer with an on-line opportunity to order a print of the digital image that includes the customer with the new background.